Planning to Check-In With the London Edition Hotel

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Just weeks after the grand opening of the first EDITION hotel in Hawaii, Marriott International has announced the acquisition of the historic Berners Hotel in London that will be renovated over the next 18 – 24 months to become The London EDITION. The new boutique EDITION brand was conceived by Ian Schrager in partnership with Marriott International. It combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott.Marriott acquired the hotel from the previous owner (in administration). Jones Lang LaSalle Hotels marketed the hotel on instruction of the property’s administrators. The hotel has been closed since 2006 and was placed in administration in August 2010. In partnership with Mr. Schrager, Marriott plans to completely redesign and redevelop the property before its grand opening as a new EDITION hotel.

“We are delighted to acquire Berners. It is a perfect property for an EDITION hotel in London. With its great location, beautiful façade, the building is a perfect canvass for creating a true work of art,” said Arne Sorenson, president and chief operating officer, Marriott International.

Bringing his original vision, passion and commitment to create something truly special in collaboration with Marriott, Ian Schrager added “I am thrilled to be returning to London for an incredibly special and historical building like Berners Hotel. I am excited and passionate about creating an authentic and original experience for this special EDITION hotel in this gateway city”.

Earlier this year, Marriott also acquired the Seville Hotel in Miami Beach to redesign and redevelop into an EDITION hotel. As part of Marriott’s longstanding business strategy, the company expects to manage the hotels under long-term agreements after selling them over time to third-party owners. Marriott expects to open the brand’s second property, The Istanbul EDITION, in the first half of 2011.

The historic Berners Hotel dates back to 1835. The property originally was comprised of five residential houses and was ultimately converted into a hotel. The layout includes a basement, ground and seven upper floors, and incorporates original architectural features, such as ornate ceilings and a marble-clad reception area.

The new London EDITION Hotel will be located on Berners Street, in the city’s Fitzrovia neighborhood. This historically bohemian area was once home to writers, including Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. Today, it is London’s media and advertising hub. The heart of Fitzrovia is Charlotte Street with its numerous excellent restaurants, boutiques and galleries that will be just minutes from the hotel. Also within walking distance will be the British Museum, Theatreland and Soho.

Daniel Fountain / 11.12.2010

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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