Oriental Weavers has named Nicki Rayburn as its new director of marketing. Rayburn will be responsible for creating a new marketing direction and developing global initiatives to elevate the company’s area rug and hospitality brands. Rayburn brings over 13 years of marketing experience to OW, most recently with Mohawk, where she served as director of public relations for the Mohawk, Karastan and Durkan brands. While at Mohawk, Rayburn was responsible for strategic direction and implementation of public relations, trade advertising, point-of-sale efforts and other marketing functions. Prior to her time at Mohawk, she served as brand manager of PetSafe in Knoxville, Tennessee and began her career in an Atlanta-based advertising agency.
“We are truly excited to have Nicki on board as part of our team and look forward to our customers and clients benefitting from her talents and fresh approach to our company’s marketing efforts,” said Mike Riley, President of Oriental Weavers.
Rayburn will be based out of the Dalton, Georgia corporate headquarters.
