Oetker Collection and Guerlain sign an exclusive partnership

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    The Oetker Collection, an inspiring selection of masterpiece hotels, is delighted to announcean exclusive partnership with Guerlain – one of the oldest perfume houses in France. The collaboration will be for future joint development and will see Guerlain spas accompany the expansion of new masterpiece hotels worldwide. Palais Namaskar, which opened outside Marrakech in April 2012, will be the first to benefit from this new partnership.Founded in Paris in 1828, Guerlain has established a refined image of luxury, which is recognised across the perfume industry. It has also gained great reputation in spa and beauty institutions worldwide, following more than 180 years of experience in the development of beauty products and treatments. The prestigious French brand now maintains a select network of spas in prime cities worldwide, including New York and Tokyo. The latest development at Palais Namaskar will be Guerlain’s first opening in Morocco.

    Located 20 minutes away from the vibrant Marrakech medina, and commanding more than 12 acres of pristine seclusion, tranquil lakes and inspiring panoramas, the five-star Palais Namaskar explores new dimensions in hospitality. Inspired and influenced by the essential principles of Feng Shui, every aspect of the hotel, and Le Spa Namaskar, revolves around the three fundamentals of purity, energy and balance.

    With a philosophy that complements Le Spa Namaskar, Guerlain uses natural raw materials to create exquisite fragrances and products. Signature treatments will include the Orchidée Impériale Prestige Treatment to redefine facial contours and rediscover youth, and the Terracotta Treatment – a body massage using Terracotta Huile du Voyageur, a Mediterranean tradition revisited by Guerlain.

    Following the partnership with Palais Namaskar, the Oetker Collection and Guerlain are exploring opportunities for future hotel openings worldwide, including Le Bristol Abu Dhabi, the next masterpiece hotel from the Oetker Collection.

    Daniel Fountain / 25.08.2012

    Editor, Hotel Designs


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