Luminati Send Strong IP Message to the Display Sector

150 150 Daniel Fountain
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ACID (Anti Copying in Design) members Luminati Waycon trade under the name of Luminati, a recognised brand in the supply of engineered display solutions, supplying a vast range of display products. Like most companies in the 21st century, their website is one of their key means of marketing, being the main showcase of their products. Recently they have found many competitors copying the distinct look and text of their website which has proved to be an important selling tool. One of the key product ranges marketed through Luminati’s website is its acrylic photo frames. The company had found that the website advertising of this product had been highly successful. Luminati recently discovered that one of their competitors had copied the literary text and layout of the webpage advertising the company’s acrylic photo frames. A letter before action was sent by ACID Accredited law firm McDaniel & Co. alleging copyright infringement. Following receipt of this letter the company concerned spoke with Luminati and agreed to remedy the infringement and pay Luminati’s legal costs.

Dids Macdonald, ACID’s CEO said, “Increasingly ACID members are finding that sending a strong letter before action can achieve the right results. Taking legal action does not mean going all the way to Court and in this instance Luminati is sending a clear message not only to the sector but to this particular competitor that they are not going to tolerate any IP infringement now or in the future.”

Luminati’s Managing Director, Steve Senior said, “In this particular sector most of the key players know one another and there is no room for those who seek the fast track to market by producing look alike web pages appearing to trade off our brand identity. The way in which this was discovered was a fantastic new free service called Copyscape. By entering our own web text a result came back which confirmed that the majority of the text had been slavishly copied. Luminati’s case was further compounded by a time stamped snapshot taken of their website by hosting company ICO3 who keep permanent incremental backups of their clients websites over several years. Our brand protection policy takes priority and we will always be assertive in pursuing any intellectual property infringement.” www.copyscape.com

Daniel Fountain / 17.08.2010

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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