Louvre Hotels Group, a major hotel group, continues its development in France and abroad. The Group opened 39 new hotels worldwide during the first half of 2013, representing a total of 5,367 rooms. Today, the Group has a total portfolio of 1,116 hotels, accounting for 90,812 rooms.These figures reflect the Group’s success in designing and implementing its strategy of controlled expansion, which relies on:
– international development in fast-growing countries in which business and leisure travel play a major role;
– trusted partners with genuine knowledge of the Group’s target markets;
– constant modernisation of its hotel portfolio and focus on innovative concepts to win the loyalty of the Group’s customers.
The development of the Group has been fuelled mostly by international expansion, with 25 new hotels and 4,279 rooms opened since January 2013. During the remainder of the year, Louvre Hotels Group will continue its expansion and move into four new countries: Lithuania, Ukraine, Burkina Faso and Ethiopia.
Since January, the Group has strengthened its positions in Africa and the Middle East, opening 15 hotels, while continuing to build up its presence in the BRICs, opening six new hotels (four in Brazil, one in Russia and another in India).
The Group opened four new hotels in Europe and plans to increase the pace of its new openings in Eastern Europe. After tripling in size in five years, Louvre Hotels Group is now set to rank second in the Polish hotel market within the next few months.
In France, the Group continued its repositioning, opening 14 new hotels and establishing Campanile hotels in city-centre locations and Golden Tulip hotels in the country’s leading urban centres, such as Marseille, Lyon and Aix-les-Bains. Its attractive offer has continued to interest new partners, leading to switchovers by hotels that were previously independent or operated under other banners.
Matthieu Evrard, Chief Development Officer of Louvre Hotels Group, commented: “Given the stability and strength of Louvre Hotels Group’s business model, we are able to reinforce our development targets for 2013. In addition, the Group still boasts a major expansion pipeline of 20,000 rooms, underpinning our momentum in the medium term.”
