TravelClick, the leading hotel market intelligence provider, looks back at London’s incredible summer of sport to see the impact it had on incoming tourism and how the hoteliers fared.The Olympic period (27 July – 12 August 2012) saw an increase of 62.7% in revenue for London hoteliers in comparison to the same period last year. Overall the average daily rate (ADR) during the Olympics showed an increase of 55.2%, with room rates up an average of more than £60 compared with 2011.
London played host to history’s most successful Paralympic Games and the period (29 August – 9 September 2012) reflected this with an ADR rise of just 1.3% from the same time period last year and a revenue increase of 5.7% year on year.
Jan Tissera, international president, TravelClick, commented:
“London hoteliers had a very successful Olympic Games period, however, the Paralympic Games always takes a smaller stage than its predecessor. Hoteliers were right to be cautious about not pricing rooms too high for the period in order to fully capitalise on the event . They can now look forward to the legacy of the Games hopefully drawing in more tourism to London.”
