London’s newest destination hotel opens

150 150 Daniel Fountain
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The Arch London has opened its doors to immediate acclaim as one of the capital’s most delightful and individual luxury hotels. With interiors conceived by award-winning hotel designers, RDD plc, the hotel combines contemporary London design influences with the architectural heritage of the Georgian Grade ll listed townhouses in which it is accommodated, to create a unique hotel and a glamorous new destination in the city’s West End.Entering via an elegant Portland stone portico, guests are immediately offered intriguing glimpses, through dark stained timber and glass screens, of the reception, lounge and study.

Behind the reception desk a real time projected artscape offers a constantly changing collection of video art according to the time of day and, facing this, an electric blue wall sculpture and vivid crimson leather bench provide a counterpoint to the hypnotic quality of the video images. The study is different again with black and silver hand printed wall covering, bespoke red lacquered writing desk and a deep red and black sofa accented with black and cream geometric cushions.

Le Salon, Bar and Kitchen restaurant areas are carefully blended together, each with their own environment and each needing to play a different role through day and evening. The areas are delineated by an array of devices, from semi-circular floor to ceiling banquettes to a dark gloss brick wine dispense for wine tasting and a pewter fronted cocktail bar designed to provide unhindered views of the cocktail-making drama.

A procession of contrasting light fittings leads the eye through the story of the room. In Le Salon, cascading columns of lit glass rods illuminate each dining table; in the central Bar area , three large clusters of brosilicate lamps are suspended from a pressed tin ceiling casting an array of light over the bronze and mirror detailing of the bar, and, towards the kitchen, industrial-style pendants define a more down-to-earth, inclusive tone.

The open Kitchen is part of the dining experience and the flame from its “Stone Hearth” oven can be glimpsed invitingly from the farthest corner of the room. With a dark gloss brick façade to the oven and charcoal riven tiling to the other walls, the open servery provides a dramatic backdrop to the theatre of cooking. The servery itself is finished in a bright polished stainless steel; this, together with a playful collection of hanging pots and pans creates an intriguing array of reflections.

Among the many other delightful design features there are: brushed silver bar stools by Philippe Starck, jewel coloured Tom Dixon armchairs and a specially designed glass over bar that is layered and lit to create a misty display and give a seductive glow to the space.

Of all the public spaces, it is the Library that is most reminiscent of a private townhouse drawing room with its charming “collectibles”. Traditionally inspired leather wing chairs are joined by a mix of contemporary furniture, including a large circular table with hand crafted silver powder coated base and dark stained timber top, and by a blend of modern and traditional light fittings. The centrepiece is the beautifully crafted martini cabinet.

There are 82 guestrooms over six floors and 10 different design schemes. However, the reality of planning bedrooms in a series of old townhouses meant that the designers had to individually design each room to incorporate modern technology without impacting the natural charm of the carefully restored architectural detail. The ground and first floor guestrooms retain the traditional high ceilings and elegant original casement windows. Bold wall coverings and luxurious fabrics combine to create rooms with individual flair and character. Bathrooms are well appointed with granite vanity units, bevelled glass mirrors and flat screen TVs recessed above the bath.

The Arch London has nine suites, each one unique. The ABBey 222 and SULlivan 785 have small sunken courtyards leading off the Guest Bedrooms. Each courtyard has timber decking and wall heaters.

The WHItehall 944 meeting room includes a state-of-the-art media wall and a fully programmable colour changing lighting system to suit all occasions and events. However, located in between the two suites, it is also designed to convert easily into a large sitting room with access from one or both of the suites. When used as a lounge, the media wall‟s double 52” plasma screen installation offers a host of additional entertainment facilities including Playstation 3, Nintendo WII and full Sky HD.

Daniel Fountain / 06.01.2010

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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