Panaz Group Managing Director and past chairman of the BCFA Tony Attard met with Sir Terence Conran at his Berkshire home to talk about the legacy of the lifetime achievement award, which was presented at the BCFA luncheon held at the Dorchester Hotel. Sir Terence was keen to point out that a lifetime award sometimes comes “when it is all over” or a career had ended, but nothing could be further from the truth as it was quite evident that he is busier than ever. The real essence of the award has been to recognise inspirational figures who have made a significant change to our industry and in turn have inspired others. Tony Attard was quick to endorse this “Sir Terence was a great influence in my early business career and showed that great design which utilised equally talented business acumen could achieve amazing results. Design should run seamlessly through the whole process, from the initial idea to the eventual delivery to a satisfied client”.