Le Meridien to Debut in New Orleans Following Strategic Conversion

    150 150 Daniel Fountain
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    Starwood Hotels & Resorts Worldwide, Inc. has recently announced plans to debut Le Méridien in New Orleans amidst rising demand for the Paris-born brand in markets across North America. Le Méridien New Orleans, ideally situated within walking distance from the city’s world-famous French Quarter, is set to open in Fall 2014. The hotel, which currently operates under Starwood’s W brand, was recently sold by the company to Chesapeake Lodging Trust for $65 million this past April. Chesapeake will begin the comprehensive $29 million renovation and conversion in April 2014 and complete the project by the end of the fourth quarter. “We are proud to debut the Le Méridien brand in the culturally rich city of New Orleans,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin Hotels. “With a bullish pipeline and re-developed brand strategy, Le Méridien continues on a remarkable growth trajectory, connecting with guests through the arts, culture, and cuisine in key cities around the world.”

    Le Méridien New Orleans will offer 410 fully renovated guestrooms and bathrooms as well as upgraded fitness center, rooftop pool and more than 10,000 square feet of state-of-the-art meeting facilities, ideal for weddings and business functions. The hotel’s restaurant and lounge, along with all other public areas, will also be transformed to implement Le Méridien brand elements and signature offerings.

    “With strong brand appeal among cosmopolitan travelers worldwide, Le Méridien continues its aggressive deal signing momentum with Le Méridien New Orleans,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “We have a great partner in Chesapeake Lodging, and look forward to working together to bring Le Méridien to the Crescent City.”

    Le Méridien New Orleans will also feature the Le Méridien HubTM experience, which re-interprets the traditional lobby into a social gathering place for creative people to converse, debate, and exchange. Le Méridien Hub offers both guests and locals a creative atmosphere where contemporary, curated artwork sets the environment. Le Méridien Hub further builds on the brand’s award-winning curated arrival experience and coffee culture. Le Méridien arrival consists of four elements: large-scale artwork in high impact areas to reset the mind and stimulate dialogue and curiosity; the sensory experience, illustrated through Le Méridien signature scent, sound and use of light, creating a unique and distinctive atmosphere; UNLOCK ARTTM programme, featuring LM100TM artist designed key card collections that not only offer access to the guestroom but also to Le Méridien affiliated contemporary cultural centers in the city; and a 24-hour curated soundtrack.

    Located at 333 Poydras Street, Le Méridien New Orleans will be conveniently located near the Ernest N. Morial Convention Center and just a few blocks from the boutiques, art galleries and jazz clubs in the French Quarter as well as the Riverwalk Marketplace, Harrah’s Casino and the Warehouse District. The hotel is Chesapeake Lodging Trust’s fifth Starwood property, joining W New Orleans – French Quarter, W Chicago – City Center, W Chicago – Lakeshore and Le Méridien San Francisco.

    Daniel Fountain / 26.06.2013

    Editor, Hotel Designs


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