IP IN DESIGN – THE PENNY FINALLY DROPS – Hargreaves IP Review

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The publication of the UK’S Intellectual Property Hargreaves Review has finally recognised designs’ significant contribution to the UK’s GDP. Professor Ian Hargreaves has made it known that he cannot understand why design has been neglected as a big chunk of the UK’s economic success. He will be urging Ministers to ensure that the UKIPO is held accountable to create constructive IP policy to help the UK’s designers, many of whom are SME’s. This will be music to the ears of small firms and, more specifically, to UK’s designers who often find themselves out on a limb. At a time when design companies need all the help they can get in fighting IP theft, ACID hopes that the Government will act positively on these recommendations. Despite 6 IP reviews over 4 years, very little has been done to help small firms within the creative industries. It is now time to address the costs and complexity of enforcing intellectual property rights within the UK by the setting up of a fast track small claims IP court. SME’s will also be helped by improving access to specialised services to protect, exploit and commercialise their IP. All of these issues were raised in ACID’s submission to the review.Dids Macdonald, CEO of ACID representing over 1000 UK designers and manufacturers said, “Creative design pioneers are among the champions of the UK economy and they deserve to be protected and supported. There is a need for IP policy now that walks the walk, not talks the talk, with a real cost and time- effective enforcement framework. Dissuasive damages are needed to act as a real deterrent. This report goes some way in acknowledging the issues faced by designers but I seriously question the necessity for further research into assessing the relationship between design rights and innovation. The consultation culture has to stop – the real work must begin with tangible implementation and a change of deliberate policy by those who take the fast track to market through design theft.”

Announcing the publishing of the Hargreaves Review at the Alliance Against IP Theft Conference, Business Secretary Rt. Hon. Dr. Vince Cable MP said, “This is not the end of our thinking about IP and growth. It is the beginning of turning thinking into doing.”

The Hargreaves Review highlights research which states that SME’s felt there were too many services available and it was difficult to choose the right one. Some said they could not tell which services were reliable or trustworthy but the majority indicated that they would be interested in having access to an intermediary who could provide basic advice on IP in place of a legal advisor – something that ACID has been doing for the past 15 years effectively! With a UKIPO budget of 69.4 million in 2010, Hargreaves said, “The IPO undoubtedly has the potential to improve the availability of IP services to SME’s though it will need to consider the balance of benefits between direct provision from its own staff and working with a well organised network of intermediaries. To accomplish either of these things effectively and on a sustained basis will require greater clarity in the IPO’s mandate and an evolution in its culture.”

The report did not recognise ACID’s arguable case for Design right to be on a par with other property rights – such as copyright and unregistered trademarks. Copying should be considered a crime, as copyright infringement is; they are the same ‘species of rights’ but the sanctions are different. This leads to widespread poor practice. Ideas are stolen from pitches, or from trade fairs, the point of entry to the market for most businesses. Unlike their EU counterparts, exhibition organizers in the UK, at present, do not take a tough enough stance on IP infringement.

Daniel Fountain / 24.05.2011

Editor, Hotel Designs

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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