Introducing Botanique Hotel & Spa, Campos do Jordão

150 150 Daniel Fountain
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Botanique Hotel & Spa, nestled amid the untouched hills and mountains of Campos do Jordão, Brazil, and situated in between Rio de Janeiro and Sao Paulo, will open in November 2012. Set on 700 acres, the intimate retreat recognising Brazilian nature and modernism, comprises eleven private villas and six suites. Additionally there will be the first 100% Brazilian spa in the country, as well a dramatic restaurant, private movie theatre, stables with Olympic standard horses, library and cookery school. The intimate retreat – a vision of owner Brazilian entrepreneur, Ricardo Semler – is the first of its kind in the country showcasing the best of Brazil with indigenous design, furnishings, culture, cuisine, and experiences. The architectural design is truly breathtaking incorporating huge river stone boulders, towering walls of glass and exposed steel offering expansive and unobstructed views of the valley.

The interior design has been curated by several of the country’s most revered interiors experts such as Adélia Borges and the furniture and artwork have been commissioned from some of Brazil’s finest emerging and established designers and artists to create a unique collection.

Overlooking the valley, the hotel’s eleven private villas and six suites are each individual in design. Each villa has an elaborate private garden measuring at least 600m2 whilst the suites are located in the main building around the spa and Mina restaurant. Daily room rates include food, Brazilian wines and wine tastings, minibar, beverages, all activities and experiences, gratuities and laundry.

Throughout the property, rare local materials have been used in the build such as locally sourced chocolate slate from a singular mine which only reaches the correct colour once every seventeen months. Three ton rocks from the local river have been used in the walls, natural-coloured stone, soaring triple height glass walls, and massive wood beams that have been reclaimed from 120 year-old farms in Minas Gerais.

Perched on the ridge, offering 180° views of the mountains and valley, Mina restaurant under rising star chef Gabriel Broide, will serve modern contemporary Brazilian cuisine with an all-Brazilian wine menu to match. The hotel will have a cult Brazilian wine cellar with a Reserve list featuring some of the most exclusive and iconic wines in the world. It will be one of the rarest collections of curated wines available.

Cut into the hillside, the eight-room 10,000 square foot Spa at Botanique is an all-Brazilian spa with signature treatments encompassing ancient native healing and relaxation rituals. Influences include afro-Brazilian and Native Indian treatments as well as Brazilian dance and martial arts. There will be eight specialised treatment spaces and relaxation suites as well as an indoor pool and dry and wet saunas.

Experiences include a forty seat cinema which transforms into a couple’s love seat for individual showings, Olympic standard horses in the stable, an outdoor swimming pool and soft bottom lake, tennis professionals and 600 thread count linens. There is a stone lined library that showcases the finest literary works of the country containing multi-lingual translations for all to enjoy. Furthermore guest luggage can be picked up the day before arrival from hotels in Sao Paulo, where it is unpacked, ironed and clothes hung in the suite and delivered again after a guest has left. The aim is to offer a genuine retreat, so much so, that no vehicles are allowed within 1km of the hotel. On arrival guests are whisked to the hotel in an electric buggy.

The guest experience begins the moment a guest books to stay at Botanique via the “Curador da Experiências.” One of the fifteen highly-trained Curadors becomes the point-person for the guest from before their arrival, through check-in, and though the duration of their stay in an unobtrusive and discreet manner. All guest communication regarding dinner reservations, wine tastings and arranging local activities is organized through the Curadors, as opposed to being outsourced to different departments of the hotel.

Daniel Fountain / 27.08.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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