InterContinental Hotels Group (IHG®) has concluded a multi-development franchise agreement with Bierwirth & Kluth Hotelmanagement GmbH to develop five hotels across Germany. The first hotel under the agreement – Holiday Inn Hamburg – City Nord – has already been signed. This is IHG’s sixth multiple development agreement (MDA) with a partner in Germany, continuing the momentum of the growth of its brands in Europe. The hotels signed under this agreement will include up to four of IHG’s hotel brands – Hotel Indigo®, Crowne Plaza®, Holiday Inn® and Holiday Inn Express®, giving the franchisee the flexibility to match the right brand with the right location.
The first hotel in the portfolio will be Holiday Inn Hamburg – City Nord, a newly constructed 297-room hotel featuring IHG’s Open Lobby Concept which is scheduled to open in quarter three of 2016. As the first IHG hotel to serve Hamburg Airport, Holiday Inn Hamburg – City Nord is set to attract a mix of leisure and business guests due to its prime location in one of Hamburg’s best-known business parks.
Robert Shepherd, Chief Development Officer for Europe said: “Germany is a priority market for IHG and we see significant headroom for growth there. MDA agreements are proving to be a success in Germany and we’re really excited to be working with Bierwirth & Kluth Hotel management GmbH for the first time on this latest deal. We remain committed to working with experienced and reputable investor and owner partners for the long-term in order to achieve high-quality, sustainable growth.”