InterContinental Hotels Group (IHG) has signed a franchise agreement to open a Hotel Indigo in Madrid – the first Hotel Indigo signing in Continental Europe.
Hotel Indigo Madrid is set to open in spring 2012. The 89-bedroom hotel, owned by Orion, will be situated in the centre of Madrid, close to the Opera House, the Almudena Cathedral and the main museums in the area. It also has easy access to the main conference centres and train stations, making it ideal for both business and leisure guests.Hotel Indigo is IHG’s newest hotel brand and offers guests boutique hotel design as well as the peace of mind they get from staying with a large hotel group. There are currently 34 hotels open and a further 52 are in the global pipeline. The brand began its global roll out in January 2009 in the UK with the opening of Hotel Indigo London Paddington.
The Hotel Indigo brand standards don’t dictate the number or size of rooms in a property, making it ideally suited to conversion properties. In the current economic environment, conversions are attractive to developers because they require less financing than new builds and can be up and running in a shorter period of time.
There are 30 IHG-branded hotels in Spain with three InterContinental hotels, one Crowne Plaza, four Holiday Inn and 22 Holiday Inn Express hotels. The Spanish capital of Madrid has 11 IHG-branded hotels. The introduction of Hotel Indigo Madrid and Crowne Plaza Madrid Airport will mean five of IHG’s brands are represented there.
IHG plans to open its first Hotel Indigo in Asia later this year. Hotel Indigo Shanghai on the Bund is expected to open to guests in autumn. IHG has also signed the first Hotel Indigo in Southeast Asia. Hotel Indigo Bangkok Wireless Road is expected to open by the end of 2012.
