Ideal Standard International, the leading provider of innovative and design-driven bathroom solutions, has launched a new range of products and services designed to provide an all-inclusive solution for selecting, installing and maintaining hotel bathrooms.With this new strategic focus, the company aims to increase its market share by enabling hotels throughout the UK to attract more visitors and additional revenue throughout 2012 in what has become a tough economic climate.
Tony Rheinberg, Ideal Standard Marketing Manager commented, “We understand how valuable the right bathroom can be to both a hotelier and its guests. A hotel bathroom should inspire and excite, be easy to maintain, and look good every day. There is no ‘one size fits all’ hotel bathroom solution and so it’s important to be flexible. At Ideal Standard, we can help with bathroom installations ranging from high-end guest rooms to spas to public washrooms.”
Ideal Standard developed the simple three-step approach – Ideal Vision, Ideal Plan, and Ideal Care – to meet a growing demand in the hotel sector for a single company which can help design, plan and then maintain all aspects of a bathroom. These three platforms will support architects and designers with a full project package – from visualisation, through project planning and specifications, to dedicated customer contact support and maintenance post-fit.
IDEAL VISION
Ideal Vision shows customers the vision of what can be possible with a new bathroom, in an artistic and unique way. Ideal Standard’s comprehensive resources include:
• The Bath Room, a unique resource centre in Clerkenwell, London, which allows you to view, select and build the perfect bathroom;
• Room visualisation – a bathroom vision is brought to life through 3D visuals, showing how different product options will work together;
• Idealspec – a brand new website that holds all the information needed to create comprehensive specification for the bathroom.
IDEAL PLAN
Ideal Plan guides and supports customers throughout the project to ensure they choose the right product for the job, and that all components work together. This solution includes project tracking, sustainable thinking to reduce water wastage, installation support and mock–up training.
IDEAL CARE
Ideal Care begins once the products are fitted, providing ongoing support for a business following installation. The Ideal Care package includes low maintenance products which are efficient in use, a bathroom ‘first aid kit’ for easy maintenance, quick delivery of parts and spares, and dedicated customer contact.
