Ideal Standard International at The Sleep Event 2011

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    Ideal Standard International, the leading provider of innovative and design-driven bathroom solutions, returned to The Sleep Event 2011 for the third consecutive year.

    Ideal Standard displaying a range of tools, solutions and products developed specifically for the hotel market to make selecting the ideal bathroom easier. These were showcased in a tri-modular approach – Ideal Vision, Ideal Plan and Ideal Care. These three platforms demonstrated how Ideal Standard supports hotel architects and designers with a full holistic project package – from visualization, through project planning and specifications, to dedicated customer contact support and maintenance post-fit.

    The display was amplified by a number of Ideal Standard’s new product ranges which reflected a deep understanding of the personal and intimate role the bathroom plays, in line with the Ideal Standard brand ethos “Inspired by Real Life”.

    Ideal Standard CeraMix Blue is a new water and energy-saving innovation that takes the eco-challenge one step further. CeraMix Blue offers the highest energy savings in the market for single lever mixer taps it is the perfect solution for hotels keen to reduce water and energy costs without compromising on attractive aesthetics, functionality, increased safety and eco-consciousness.

    Ideal Standard ArchiModule is a new modular built-in water control and outlet solution for showers, bathtubs and wash basins created by award-winning design house Artefakt. ArchiModule is quick and easy-to-install, making it the perfect choice for hotel projects where numerous units are installed. In addition the unit is fully hidden behind the bathroom wall, allowing the water controls and outlets to be fitted in any way, maximizing limited space without compromising on features and performance while keeping a clean and sleek look.

    Ideal Standard Tonic is a comprehensive, contemporary new range of shower enclosures designed by leading design house Artefakt. Tonic fits perfectly into the complete Ideal Standard range, offering a total bathroom solution with a choice of alcove and corner doors, side panels, quadrants, corner entry enclosures and bath screens available in a range of sizes again helping to maximize space. The frameless shower enclosure range is manufactured using 8mm IdealClean clear safety glass, making it easier to both clean and ensure it stays clean for longer reducing the cleaning time required by housekeeping.

    Also designed by Artefakt, Ideal Standard’s Jado Neon perfectly synthesizes cylindrical and angular shapes in a clear and functional design concept. The comprehensive high quality brassware collection was created for people who find that function and emotion go hand in hand and offers a broad selection of choice. With its state-of-the-art technology and class leading craftsmanship it offers a stylish, timeless design to make guests feel they are being indulged in pure luxury.

    Tony Rheinberg, Ideal Standard Marketing Manager commented, “We understand what hoteliers want to include in a bathroom. There is no ‘one size fits all’ hotel bathroom solution and so it’s important for us to be flexible. We can do everything from high-end guest rooms to spas to public washrooms.”

    Daniel Fountain / 29.11.2011

    Editor, Hotel Designs


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