Ideal Standard International, a leading provider of innovative and design-driven bathroom solutions, today announced the nomination of Dr. Kerris Bright as Chief Marketing Officer and a member of its global leadership team.In her role, Bright will lead Ideal Standard International’s Strategic Marketing organization focused on branding and strategy, innovation, insights and research, segment marketing, marketing services and planning as well as capability development.
As a key member of the global leadership team, Bright will also actively contribute to the overall management of the group, working closely with the commercial and product divisions to increase market share and profitability. As a leading innovator in bathroom solutions for the interiors and professional industry sectors, the company is moving into an ambitious new period of expansion and growth across EMEA.
Bright will drive the building of the company’s international brands Ideal Standard and Jado as the company drives forward its strategy to become the preferred bathroom solutions provider for consumers and trade partners.
Bright said, “There is clearly an opportunity for Ideal Standard International to become a market leading performer in what is a highly competitive and tough market sector. The company has ambitious growth plans in which the marketing function will play a critical and central role.
Kerris is a Fellow and Board member of the Marketing Society and has a degree in Biology and a PhD in Molecular Neuroscience.
