ibis Sharq opens in Kuwait; Action Hotels strengthens its foothold in economy hotels

    150 150 Daniel Fountain
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    Kuwait-based Action Hotels recently opened its second property in the city, the ibis Sharq in the presence of more than 50 senior executives representing Kuwait’s business sector.

    The reception at the 160-room property was hosted by His Excellency, Sheikh Mubarak Al Abdullah Al Mubarak Al Sabah, Chairman, Action Hotels. It was also attended by Charlie Langlais, Chief Operating Officer Accor Hospitality Middle East, Africa, Indian Ocean and Caribbean Islands, and Christophe Landais, Managing Director, Accor Hospitality ME. Sheikh Mubarak thanked the parties involved in the successful completion of the project and advised that by 2012 a further nine, mid-scale properties will come on stream in the region to join Sharq, Salmiya (2008), Muscat, Oman (2009) and Amman, Jordan (2009).

    “Kuwait represents an important step in our commitment to the burgeoning economy tier and we are confident that the ibis Sharq will do well following in the success of the ibis Salmiya,” he said.

    Sheikh Mubarak also confirmed his vision to develop the mid-tier segment in the Middle East region and emphasised on the strong partnership that with Accor Hospitality.

    “I believed that there was an opportunity to develop the economy hotel segment in the Middle East and the strategy is proving to be the right one.

    “Our focus is on providing quality accommodation at exceptional value in central and convenient locations. ibis is about simplicity, consistency and great value. It is really about everything you want at a reasonable cost.”

    Meanwhile, Mr Langlais said: “The opening our second ibis hotel in Kuwait further strengthens the long-standing partnership of Accor Hospitality Middle East and Action Hotels. Together, both companies are well-positioned to expand the ibis network in emerging destinations throughout the region.”

    The ibis Sharq is located in the heart of this vibrant district, adjacent to Al Hamra. It features 160 en-suite rooms with large double beds – including 64 connecting rooms, plus two for guests with special needs, complimentary high-speed wireless internet connection, LCD flat-screen TVs and direct-dial phones. Other facilities include a 24-hour snack service and a buffet breakfast served daily from 4am to 12noon.

    Meanwhile, the Open Restaurant offers an unlimited choice of recipes for tailor-made menus where guests can create pasta and grilled dishes. A designated web corner has been thoughtfully designed, and there is WIFI access in the public areas. Health enthusiasts can also use the gym which is equipped with up-to-the-minute equipment.

    Daniel Fountain / 29.12.2010

    Editor, Hotel Designs


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