With just under three months until the holiday season begins, excitement is building in the capital with more than one in five of London’s hotel rooms already booked (20.7 per cent on average between 24 December 2013 – 2 January 2014).Forward-looking data from TravelClick, the leading hotel market intelligence provider, shows an increase in bookings at this point in the booking window of 7.7 per cent on the same dates last year. Hoteliers are seeing the benefits of the festive season with average daily rates up 7.2 per cent year on year.
The annual New Year’s Eve festivities of the capital, watching the fireworks over the iconic skyline, continues to prove a draw, with one third of hotels rooms booked for the night of 31 December (33.9 per cent). Group bookings to London for celebrating seeing in 2014 are also looking healthy with committed occupancy for New Year’s Eve in particular up 21.4 per cent on last year (increase of 2.1 per cent year over year).
Info is based on data pulled by TravelClick on 14 September 2013 88 London hotels with a combined capacity of 18,656.
