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  • Holiday Inn Express® Hotels Open First Property in Veracruz, Mexico

    Daniel Fountain
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    IHG (InterContinental Hotels Group) and Grupo Hotelero Latinoamérica are pleased to announce the opening of the Holiday Inn Express® Veracruz Boca del Rio. This is the sixth IHG-branded hotel in this region; previously opened IHG-branded hotels in Veracruz include two Crowne Plaza® hotels, three Holiday Inn® hotels and a Hotel Indigo® boutique hotel. “Veracruz is a strong and diverse destination with robust demand, which is a tremendous growth opportunity for our franchisees,” said Gerardo Murray, vice president, Marketing Strategic Services, for IHG in Mexico, Latin America and the Caribbean. “IHG is focused on finding the right platforms to introduce the Holiday Inn Express® brand, which is designed to offer business and leisure travelers a comfortable, fresh, and modern experience.”

    The 120-room Holiday Inn Express Veracruz Boca del Rio features a contemporary style. The new-build hotel opens following a $10 million investment by Grupo Hotelero Latinoamérica, and is strategically located in the fast-developing areas of Veracruz and Boca del Rio. The hotel, on Blvd. Adolfo Ruiz Cortines 4298, is in close proximity to the Plaza Las Americas mall, and within walking distance of the World Trade Center Veracruz. Additionally, the hotel is just 15 minutes away from the General Heriberto Jara International Airport.

    The Holiday Inn Express Veracruz Boca del Rio was also designed in line with the Holiday Inn brand family’s $1 billion global brand relaunch, the largest project of its kind in hospitality history. The relaunch continues to drive increased quality and consistency across the global portfolio. The new hotel features a contemporary image with emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage.

    All rooms are equipped with complimentary wireless internet access, ironing kit (iron and ironing board), coffee maker, safety deposit box, flat screen TV, radio-alarm clock with support for audio, and a desk with an ergonomic chair. Other amenities include a fully equipped fitness centre, a meeting room and covered parking for 200 cars.

    The Holiday Inn Express Veracruz Boca del Río, owned and managed by Grupo Hotelero Latinoamérica, is franchised by an affiliate of IHG.

    Daniel Fountain / 25.03.2013

    Editor, Hotel Designs

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