Hilton Hotels and Resorts has turned to Forbes Group UK to help it create the best possible first impression when it opens its latest 309-room hotel in the full glare of international publicity. Forbes Group, a leading supplier of conference and banqueting furniture, fabrics and equipment to the hospitality industry, shipped out cocktail tables, triple-fold screens and podiums, nearly 1000 decorative chair covers, sueded conference cloths, and table protectors at the end of 2011, to the new Hilton in Doha, Qatar.
The contemporary interior design of the hotel is reflected in the inclusion of Forbes’s Silcra stretch covers for cocktail and banqueting tables. These polyester covers stretch over the tops of tables and fix under the legs, creating a taut, sculpted silhouette – instantly updating buffets and display tables.
Forbes may be a small manufacturer close to the Welsh border but it has been quicker than most to seize the opportunity offered by Qatar’s current world-beating economic growth rate. But then Forbes is no stranger to exotic markets, having supplied its products to countries across the globe for thirty years – from Scandinavia to Addis Ababa and Abu Dhabi to Bora Bora.
“We have always been ready to move where the market is,” explains Forbes Group Sales and Marketing Director Chris Graville. “We make the effort to get to industry exhibitions wherever possible. We were at Gulfood in Dubai in 2010 and were nearer to home at Hotelympia in London in February this year. We believe that it helps if customers can handle our products and judge the quality for themselves, while also making up their minds about us in person!”
Although hotels represent the majority of its market, Forbes Group customers have included premier league football clubs, banks and blue-chip companies, charities, the armed forces in Afghanistan, and even the Paris-Dakar rally. The Hilton’s customers will be enjoying Forbes products from June 2012.
