Hilton Worldwide has recently announced the signing of a franchise agreement with AD UTIP Crna Gora to open a new Hilton hotel in Podgorica, Montenegro. Scheduled to open by the end of 2012, Hilton Podgorica Montenegro is Hilton Worldwide’s first hotel signing in the country and will see the multi-million euro redevelopment of a historic building in the city.The 200 guest room Hilton Podgorica Montenegro will enjoy a prominent location in the centre of Podgorica, the capital city of Montenegro. The historical site has operated as a hotel since 1952 and before opening as a Hilton hotel will undergo significant renovations and re-design, resulting in an enhanced guest offering.
The signing marks the continued expansion of the Hilton Hotels & Resorts brand in Europe. The hotel is joining a fast growing portfolio of stylish and forward thinking hotels in the region, including the recently opened Hilton The Hague and Hilton Gdansk, with many more iconic properties being opened in the next few years.
Podgorica is the largest city in Montenegro and is home to the main seat of government administration as well as the country’s economic, cultural and educational centres. Tourism in Montenegro has been a growing part of the country’s economy since the 1980s; with visitors enjoying the beautiful architecture, picturesque lakes and mountain scenery and the premium visitor attractions of the Adriatic coast. The city also acts as a transport hub in soueastern Europe, with links to Serbia, Bosnia and to the coastal ports.
When open, guests will be able to enjoy newly designed bedrooms, a spa and wellness centre, restaurant, bar and bistro. The hotel will offer 900 square metres of event space with a ballroom and an original grand staircase as a focal point. Hilton Podgorica Montenegro forms part of a wider mixed use development that will also include a new luxury retail centre and casino.