The Best Western Swan hotel has launched a new initiative to cut cigarette butt litter. Every smoker who stays at the hotel can now have their own environmentally friendly cigarette butt holder from ‘Butts Out’. The device acts as a re-useable personal ashtray and fits easily into a pocket or purse. In return, the hotel is asking for a small donation to The Wildfowl and Wetlands Trust, which goes towards their adopted Swan called Wooton.Commenting on the enterprise, Head of Sales and Marketing, Natasha Mingo-West said, “Over the past few years the hotel has worked hard to improve its green credentials and we were delighted that our latest efforts have recently been recognised with a Silver award by Green Tourism.”