Freed Veneers Partners With Avant Flooring

150 150 Daniel Fountain
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Sustainable revolutionary flooring brand now in the UK

Bespoke wood distributor, Freed Veneers Ltd has exclusively partnered with Avant to distribute their sustainable composite product, Avant Flooring™, throughout the UK.Laurence Freed, MD of Freed Veneers who supply the likes of Rolls Royce, Bentley, Jaguar and Land Rover says, “We are pleased to be partnering with a brand that shares our values. Avant’s supreme quality and the fact that their products are 100% sustainable is extremely important to us.

“Partnering with Avant, a pioneering manufacturer of high quality and sustainable construction materials, is the next step in our business evolution. This partnership will assist us in meeting market trends within the interior and construction sectors where there is an increasing demand for sustainable solutions.”

Philip Mazloumian, Director of Business Development, Avant Enterprises says, “Avant Flooring, is a composite product researched and developed in Germany. The flooring is revolutionary in its unique composition, which results in extraordinary features such as being extremely durable, waterproof, UV and fire resistant, amongst others.

“The flooring also offers unique energy saving properties. Its four layer structure ensures maximum insulation lowering central heating costs for homes and businesses.”

“The world is looking for smart technologies and materials that are not only attractive and functional, but that apply advanced energy saving features. Avant products meet this demand,” concludes Freed.

For 25 years Freed has specialized in sourcing quality woods, which are then processed to produce wood products that has secured the company with projects across furniture, automotive, aircraft, marine and architectural industries. Modern production facilities around the world ensure we maintain a high quality product essential for all our customers. Understanding the exact client requirements and forming long term relationships are how Freed continues to be one of the most respected wood products companies worldwide.

Avant Flooring offers a lower maintenance option as opposed to other flooring materials such as carpets, wood and parquet. It will never scratch or warp and does not need to be sanded or varnished. The range is made up of 15 grain and stain options that fit perfectly into residential or commercial settings. Because Avant Flooring is 100% waterproof it can also be used in high moisture settings – from bathrooms to swimming pools, as well as docks and yachts.

Daniel Fountain / 08.08.2013

Editor, Hotel Designs

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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