Four Seasons Hotels and Resorts continues to be at the forefront of digital innovation in the luxury travel industry with the introduction of a new, highly experiential global website. The new fourseasons.com offers an immersive and user-friendly experience, combined with rich global content, impactful design and social media integration. Guests can transport themselves to a distinctive Four Seasons destination with just a click. “Four Seasons has always provided an unparalleled hotel experience, and this level of service and engagement extends into our online presence,” says Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts. “The new website anchors our already strong digital presence online, in social media and with the various communities we facilitate.”
As the first luxury hotel brand to fully embrace social media, Four Seasons moved digital to the forefront early on with Four Seasons magazine online, the introduction of blogs such as Have Family Will Travel, and a strong presence on social networking sites to suit the ways guests and travel partners communicate. The new Four Seasons website was thoughtfully designed in the same vein, to deliver an immersive and effortless experience tailored to every user. The brand’s signature service, locations and experiences are showcased through photo-rich, informative property and destination pages.
In addition to the new site, Four Seasons held focus groups globally to better understand guest and travel partner needs. This insight informed the content of the inaugural issue of the 2012 Four Seasons Luxury Trend Report. The first issue, The Luxury Consumer in the New Digital World: Then & Now, is now available online.
