Formule 1 Metamorphosises with New Cocoon Rooms

150 150 Daniel Fountain
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Formule 1, the brand that revolutionized budget travel, has introduced its new “Cocoon” room concept into Australia, with F1 hotels in Canberra, Campbelltown and Wentworthville the first to showcase the new rooms. F1 Campbelltown was the very first Formule 1 in Australia, and its refurbishment is well timed as Accor celebrates its 20th anniversary this month.The Cocoon Room provides a more stylish, more restful room with soft colours, rounded edges and soothing lighting, as well as extra storage space. With wood-look floors, flat screen TVs with extra channels, internet connections and a strong focus on sustainability, the Cocoon Room won Best Interior Design at the European Hotels Design Awards and represents a real metamorphosis for the brand, which was first introduced in 1984.

The new rooms have strong environmental credentials, with water-efficient showers and toilets, recyclable materials used throughout and energy efficient lighting.
“The Formule 1 brand really revolutionised budget travel by offering ensuite rooms that could comfortably sleep one, two or three people at an affordable price,” said Simon McGrath, Vice President Accor Australia. “The introduction of the Cocoon Room concept is another revolution for the brand and highlights how much the brand has upgraded to meet the increasingly sophisticated needs of today’s travellers.

“With these new rooms, we believe Formule 1 offers the best value for money sleep in the market.”

The Cocoon Rooms will be rolled out to all 20 Formule 1 hotels in Australia over the next few years.

Popular with families, sporting groups and couples on a budget, Formule 1 hotels cost less so you can spend more on the attractions, restaurants or events in your destination. They are typically located near airports or key transport hubs and increasingly in major cities, with more than 80 hotels across five continents including Australia, Brazil, Indonesia, Japan and South Africa. In Europe, the Formule 1 brand concept comes under the ETAP brand which includes a network of 420 hotels.

Daniel Fountain / 17.07.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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