Edition, The Next Generation Lifestyle Hotel Brand Opens Its First Hotel In Europe This Autumn

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    Ian Schrager returns to London for the first time in 15 years since he introduced Sanderson and St. Martins Lane. His new project, The London EDITION, is the latest from EDITION Hotels, the brand he conceived in a partnership with Marriott International. EDITION Hotels combines the personal, intimate, individualised and unique hotel experience that Schrager is known for, with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses not only great design and true innovation, but also personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings ‘all under one roof’. The heightened experience, authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott results in a truly distinct product that sets itself apart from anything else currently in the marketplace. As with all EDITION hotels, each one is a cultural epicentre and a microcosm of the best each city has to offer. Each is a portal into the essence of the city. The London EDITION preserves the finest aspects of the historic, landmark building—formerly the Berners Hotel—but reinvents the spaces within to create a dynamic fusion of old and new, past and present. This results in a look and feel that cannot be pigeonholed into a specific time period or look and is incapable of definition or categorisation.

    The hotel is inspired by the grand traditions of Great Britain: the traditional, aristocratic English country manor and the quintessential London private gentleman’s club with a modern, edgy, urban feel. When these diametrically opposed aesthetics come together, they create an alchemy, a spark, that takes the hotel and the experience to an entirely new level. Although, these are two aesthetics that do not usually co-exist, the presence of one will serve to showcase the other. Behind the refined Georgian exterior and majestic public spaces, are a dance club, two bars, a 24-hour fitness facility and 173 secluded, intimate and luxurious wood panelled rooms and suites akin to cabins on a private yacht.

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    Daniel Fountain / 16.07.2013

    Editor, Hotel Designs


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