Edgbaston bowled over by Axminster Carpets

150 150 Daniel Fountain
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Axminster Carpets Commercial has provided over 2,500m2 of semi-bespoke Ready to Weave carpet for Edgbaston, the home of Warwickshire County Cricket and international test match venue. Using the improved 32 strong colour bank of the Ready to Weave concept, Axminster Carpets developed a scheme that accommodated the multi-purpose 850m2 Banqueting Suite. Here three large bordered squares work as one or individually when the room is partitioned to suit different function requirements. Using the familiar blue of Edgbaston’s identity, the carpet delivers a unique aesthetic in a high performance Super Eight 80% wool 20% nylon blend.

Specified by Manchester-based architect AFL Architects, the design of the carpet required site visits by Axminster Carpets design director Gary Bridge to ensure the correct placement of the design within the banqueting suite, as well as the careful planning required by the circular area of the lounges.

“The carpet installed at Edgbaston helps the public rooms of the venue to look great no matter what the event. Whether cricket hospitality or corporate meeting, the carpet delivers the important blend of functionality and beauty with a contemporary style befitting of the modern architecture and interior ambience of the building,” comments Gary Bridge. “The intricacies of the project meant that we had to work closely with the architect and contractor to ensure that the finished article enhanced the practicality of the space, while still providing a striking interior that will provide years of performance.”

Axminster Carpets Commercial’s Ready to Weave fast-turnaround semi-bespoke carpet is now supported by the online Ready to Weave Carpet Design Facility that allows designers and specifiers to visualise up to 250 designs in any combination of 32 colours which can be viewed in various 3-D hospitality environments with the ability to save or email for further development. Visit
www.axminster-carpets.co.uk/commercial/carpet-design-facility to try for yourself.

For further information telephone 01297 630630 or e-mail commercial@axminster-carpets.co.uk

Daniel Fountain / 18.09.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.