Company Profile: Laufen – they didn’t break the mould

150 150 Daniel Fountain
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Spanish giant Roca bought the long established Swiss family ceramics company Laufen in 1999. Since then the company has capitalised on the Swiss tradition of investment in design and technology to position Laufen for a strong attack on the Global contract sales market though both design and innovation.

HotelDesigns had the opportunity to visit Basle and the Laufen factory to look at the production processes involved in producing those most vitally important elements of the hotel interior – the toilets and wash hand basins. That is not the limitation of Laufen’s production and they produce a whole range of equipment for bathrooms including now their own ranges of baths, shower trays, bathroom furniture, taps and other brassware.
The traditional material for production is possibly the oldest production material known to man – clay. As the TV programme ‘Time Team’ shows over and over again, this material survives as a testament to its flexibility. Centuries of innovation and inventiveness continues today, with Laufen working both with high technology and high design input using designers such as Alessi.

Traditional techniques have been developed, the main one of which is slip casting. Using a mix of traditional hand pouring and highly developed high pressure moulding the base material is formed into the shape required. For those who didn’t tease potters at college (second only to sculptors as the butt of many a painters joke) the base material is mixed to a smooth runny consistency and poured into a plaster mould. The plaster and air absorb the moisture and after several pouring and being allowed to dry the clay will hold its shape and can be worked, attaining the consistency of hard chocolate (although not as tasty of course).

Daniel Fountain / 21.11.2011

Editor, Hotel Designs

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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