Company Profile: Axminster 3 – Hide the Sheepskins

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Not the fleece you understand, the whole sheepskin. The process is a bit shocking to be honest – I wouldn’t be at all surprised if the floor in the works didn’t date back to the monks making vellum for writing on as a part of their ecclesiastical occupation – it is after all next to Buckfast Abbey, and vellum was used by the monks to record our history from the dark ages onwards (If you want the story of England I can whole heartedly recommend Bernard Cornwell’s series on King Alfred). The processes are, unbelievably, positively medieval.The West Country once employed 5,000 people in producing sheepskin and sheepskin products but poor management has led to the total collapse of the industry, and Devonia too would have gone without the support of parent company Axminster. It now remains the last tannery producing sheepskin products in England, producing hides and sheepskin rugs for use in (amongst others) Rolls Royce and Bentley cars. Better known of course as Volkswagen and BMW.

Many wool buyers are now buying their fleeces as futures, sometimes buying and storing 3 years production as the price is chased up by Chinese buyers. Where a fleece once cost 70 pence to take off a sheep’s back and earned a farmer perhaps twenty pence, now a fleece fetches some £8 as prices soar. A tanned woolskin fetches around £60 upwards. The UK sheep herd is around 40 million animals, 17 million being slaughtered for meat each year. Storage of fleeces is full of risk as pests can easily destroy the value. For hides salting immediately after slaughter is required to prevent flies etc. breeding on the skins – hence the green colour as sheepskins arrive at the tannery from the slaughterhouse. The UK is always going to be one of the top 15 world sheep economies because of climate and topography.

I can already hear you going yuck. Bear with me there is more to come…

Daniel Fountain / 31.05.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.