Classic Lodges, a carefully picked selection of properties, has appointed Richard Smith as Director of Marketing and Associates to enhance its growing marketing team ahead of the expansion of the group through both acquisitions and associate hotels.Richard has been with Classic Lodges for more than five years, joining as Group Sales and Marketing Manager, with responsibility for promoting the development of the five individual hotels within the Classic Lodges brand. During this time, the group has grown to eight, and Richard also had a hand in creating their first central reservations and conference team.
Having previously come from Best Western Hotels were he headed up its Agency Sales team, his experience will be vital in overseeing the Associate Hotels programme, offering independent hotels of similar size sales and marketing support from the Classic Lodges’ base in Chorley.
Richard is looking forward to taking the Classic Lodges Associate Hotels programme forward: “We have brought a number of hotels under the Classic Lodges umbrella and believe we can offer them significant help with their sales and marketing,” he says. “This is a very important element of my role going forward and the challenge I am looking forward to most.”
