Over the past twelve years, South African luxury brand Charlotte Rhys established itself as a market leader in the 5 star hospitality sector. The company manufactures premium toiletries and an extensive range of add-on amenities for the comfort and convenience of hotel guests. Among its hundreds of customers are the One and Only Hotel in both Cape Town and Mauritius, Ellerman House and Cape Grace in Cape Town, the Victoria Falls Hotel in Zimbabwe, eleven Relais et Chateau properties in South Africa, and The Address Group in Dubai. And now, this ultra-luxurious, eco-friendly, cruelty-free brand is available in the United Kingdom.The company’s singular focus on excellence and innovation, and its ability to align brand value within a company culture of sustainability and environmental responsibility, makes it stand out amongst its peers. As a result it has acquired a devoted following of hotel guests from around the world. Its unique formulations are developed at its factory in Cape Town using natural, organic and botanic ingredients, and all its products are biodegradable, free of petrochemicals, artificial colourants, parabens and PEGS, packaged in 70% recycled and recyclable containers, and accredited by world anti-cruelty watchdog, Beauty Without Cruelty.
With increasing pressure on the hospitality sector to become environmentally responsible and sustainable in the way it operates, the Charlotte Rhys brand meets a growing demand for products that are sophisticated and luxurious, and yet, at the same time, fully address the ethical and environmental concerns of hotel guests.
The company is confident it has an exciting and original product to offer UK hoteliers, and the motivation and experience to meet their highest expectations in terms of service delivery.
Says Shaun McDermott, Joint MD of Charlotte Rhys “We are proud that the brand maintains a balance between technology and nature, providing our customers with premium quality, innovation and design, without compromising our ethos of sustainability”
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