Carlson Hotels has announced its first Radisson Blu hotel in Asia Pacific. Located in the Philippines, Radisson Blu Hotel Cebu is estimated to open in September 2010. Carlson Hotels plans to grow the global Radisson brand portfolio from 422 hotels at the end of 2009 to at least 600 hotels by 2015.
Radisson’s growth plans follow a tiered strategy with a combination of its upscale Radisson and upper-upscale Radisson Blu brands. Both share the same contemporary brand essence, style and many of the service concepts. Radisson Blu features flagship properties in prime locations and in major cities, airport gateways and leisure destinations around the world.
Located in Cebu’s premier information technology hub, the 400-room Radisson Blu Hotel Cebu, owned by SM Investments Corporation, will be positioned as the city’s leading international upper upscale hotel designed to will be targeted towards both the business and leisure traveller.
