Best Western’s Big Brass Band Cheers Up London

    150 150 Daniel Fountain
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    According to experts, the combination of post-Christmas blues, credit card bills, dark, cold weather and the return to work after the seasonal holiday make for true January Blues.

    A study by Best Western reveals that Brits feel down up to four times a week during January, meaning the nation feels potentially below par on more than half of the month’s 31 days.

    In an attempt to offer some cheer to commuters throughout the capital city, and help kick the January blues, Best Western headed to the streets of London with its own brass band on Monday 16th January.

    The 18-man band, consisting of tubas, cornets, trombones and even a tambourine, hit key locations across London including Paddington Station, Marble Arch and Westminster Bridge, playing Tom Jones’ classic It’s Not Unusual.

    Hearing the words “I Love You” from a friend or family member we care about deeply is enough to snap 21.7% of Brits out of their January blues, whilst a hot, freshly-brewed cuppa is guaranteed to do a similar trick for a further 16.7% of the UK, according to the national poll by Britain’s biggest group of independent hotels.

    The poll was commission as part of Best Western’s Cheer Up campaign. The group is offering up to 50% off stays at their 280 UK hotels throughout January, February and March.

    Daniel Fountain / 01.02.2012

    Editor, Hotel Designs


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