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  • Autograph Collection Continues Global Expansion with Three New Hotels in Europe

    Daniel Fountain
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    Autograph Collection continues its global growth with plans to debut three new European hotels by the end of the year. Opening in key gateway cities including Lisbon, Portugal; Rouen, France; and Lille, France; the new additions will expand the current portfolio to 12 Autograph Collection hotels throughout Europe and nearly 40 hotels globally by year end – marking an average of one property joining the collection per month since the brand’s inception in 2010. Other notable additions this year to the Autograph Collection include Turnberry Isle Miami, Brown Palace Hotel & Spa in Denver, and the Blue Moon and Winter Haven Hotels in Miami Beach.

    “It’s been very interesting to see how the industry has responded to Autograph Collection,” said Tina Edmundson, senior vice president of lifestyle brands for Marriott International. “Our initial strategy was to draw in existing properties that could benefit from Marriott’s extensive network of Marriott Rewards members and Marriott.com. While we have seen great success come from that approach, the structure of our business model is shifting to include newly built hotels that want the freedom to design and create their own property experience, while at the same time upholding the customer promise expected from a global brand like Marriott International.”

    The three new additions to the Autograph Collection include:

    Fontecruz, Portugal
    Fontecruz will join Autograph Collection this Fall as a destination at the center of the Lisbon’s most significant neighborhood. Situated on the city’s main street, Avenida Liberdale, Fontecruz is Autograph Collection’s first hotel in Portugal. The property offers all the luxuries guests may expect from a hotel set along this landmark strip noted for its mixture of historical charm and modern sophistication. Fontecruz features 72 exclusive rooms and suites, onsite dining and panoramic vistas of the surrounding area.

    Hotel De Bourgtheroulde, France
    Autograph Collection’s Fall expansion in Europe also includes the addition of Hotel De Bourgtheroulde in Rouen, France. One of the oldest, most noteworthy stone mansions constructed in 15th century, the property has been transformed into a charming, modernized retreat that offers guests a unique experience in the northern region of the country. Hotel De Bourgtheroulde features a full service spa, multiple dining venues, and space for group meetings and events.

    Hotel L’Hermitage Gantois, France
    Originally built in the 1400s, the Hotel L’Hermitage Gantois will soon join Autograph Collection as a historic getaway in Lille, one of the largest metropolitan areas in France. The hotel’s 72 guest rooms range in size to offer intimate spaces to grand accommodations. Visitors will enjoy all the comforts of the modern day, including Wi-Fi and in-room Nespresso coffee machines. The hotel also offers a variety of food and beverage options.

    Daniel Fountain / 05.10.2012

    Editor, Hotel Designs

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