aQi – an innovative hotel concept with an unusual name

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    Under the name aQi Europe’s biggest holiday hotelier, TUI Hotels & Resorts, created the lifestyle hotel brand positioned in the budget leisure segment. The brand name aQi is derived from the Spanish aquí, which means here, hereabouts, hither. The name symbolises the characteristic relation and reference of the hotel to its location. In line with the brand slogan “Life, sheer & smart” the concept focuses on the essential with an eye on contemporary, functional facilities, distinct interior design and the clearly defined quality expectations of the target group. The core brand values are represented in the name: a(active), Q(uality), i(ndividual). The first hotel was opened in December 2008 in the Austrian holiday resort Schladming, Styria.The hotel brand’s business model is based on the idea of developing budget concepts for the holiday hotel segment that until now have almost exclusively been implemented in the business hotel segment. By focussing on the essential facilities crucial to the guests aQi is able to deliver highly attractive value for money. The concept is standardised yet modern and stylish.

    The brand aQi stands for active holidays. The target group is therefore primarily keen sports and nature oriented guests who want to spend an active holiday in a congenial atmosphere.
    Thanks to the broad range of sports on offer and the individualised active holiday programme promoted in the region the modernistic aQi Hotel Schladming draws above all active sports enthusiasts of all ages. Singles, couples or groups, all are at home in the aQi Hotel.

    The hotel in Schladming is open summer and winter, has 107 rooms, a restaurant, a bar and ski/bike cellar. One of the highlights is the Sky Sauna, featuring different saunas and a relax roof terrace with a direct view of the ski runs of the coming 2013 FIS Ski Alpine World Cup. The main target groups are couples and singles who want to have an active holiday. Mountain bikers, hikers, golfers, skiers and snowboarders find the optimum options open to them at this hotel in Schladming.

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    Daniel Fountain / 25.03.2012

    Editor, Hotel Designs


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