AMS win Drayton Manor Theme Park Hotel

150 150 Daniel Fountain
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AMS are pleased to announce the contract award of the Drayton Manor Theme Park Hotel. Currently under construction in Tamworth, the 150 bedroom hotel will boast Thomas and Friends themed bedrooms, Standard and Executive rooms for leisure and business users alike and Presidential Suites.The furniture for the bedrooms will be offered in an array of finishes selected by the lead design consultant, JPA. Real wood veneer laminates in Cherry and Mahogany with Zebrano and Tiger wood offered to the suites. A large circular bed will form the centre piece to these rooms. The hotel will be a high four star standard and is seeking to attract the business and conference markets as well as leisure users. The theme park currently has over a million visitors a year.

The Hotel will open this summer in time for the thrill seekers who go to experience the rides at one of the UK’s largest theme parks. The theme park is owned by the Bryan family and was started in 1949 by the founders, George Bryan OBE and his wife Vera Bryan. This still remains a family owned and run business by Colin Bryan and his two sons. The planning consent for the hotel has taken 10 years to pass through and today you can see, in conjunction with the theme park, the hotel has a magical theme to the architect.

The hotel will bring much needed employment to the area with some members of staff being asked to dress up as the characters from the Thomas and Friends, as you will expect to be greeted at the entrance by the ‘Fat Controller’.

Daniel Fountain / 25.04.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

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Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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