Aloft Debuts in NYC as Harlem’s First New Hotel from a Major Brand in a Century

    150 150 Daniel Fountain
    • 0

    The birthplace of jazz is about to get even cooler. Starwood Hotels & Resorts Worldwide, Inc. and its “style at a steal” Aloft brand have announced the opening of Aloft Harlem, its first New York City hotel. Located in the heart of Harlem at the corner of Frederick Douglass Boulevard and 124th Street, Aloft will soon become the area’s hottest destination and the first hotel from a major brand to open in the neighbourhood in a century.Featuring 124 loft-like guest rooms, Aloft Harlem is part of a mixed-use project which also includes Apex, 44 contemporary condominium residences, and retail space. The hotel offers easy access to Columbia University as well as Harlem’s most buzzed about destinations, from the iconic Apollo Theater to the cutting-edge Studio Museum. Aloft Harlem is just steps away from the 125th Street subway station and a quick and convenient ride to anywhere in Manhattan.

    “We’re delighted to celebrate the grand opening of the first Aloft hotel in New York City which will provide a modern and luxurious escape for leisure and business travelers alike,” notes Richard Gorsky, who leads the RCG Longview Development/Ownership team. “Harlem is a resurgent community which has retained its timeless charm while embracing new lifestyle attractions – particularly along the bustling Frederick Douglass Boulevard corridor.”

    Engaged with the local community even before its doors were open, Aloft Harlem put its own spin on the traditional job fair and held “auditions” to recruit the very best local talent at the Apollo Theater.

    “We could not be more excited to become a member of one of the richest and most historic New York City neighborhoods,” said Daniel Fevre, General Manager of Aloft Harlem. “Harlem has long been a highly visited destination in Manhattan and we look forward to providing a unique lodging alternative in the area.”

    SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

    Daniel Fountain / 09.01.2011

    Editor, Hotel Designs


    • 0