Adagio launches in the UK

    150 150 Daniel Fountain
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    Aparthotels Adagio has recently announced the arrival of the European market-leading aparthotel brand in the UK. Aparthotels Adagio, part of a joint venture between Pierre &VacancesCenterParcs Group and Accor, has opened its first British aparthotel in Liverpool. Following the launch of the brand this year, the UK is set to become one of the key growth territories in Europe, besides France and Germany.An upper-midscale brand, Aparthotels Adagio offer comfortable and spacious apartments in urban locations, with fully equipped kitchen and hotels services (24/7 reception, free internet access, housekeeping, etc.) for extended stays based on attractive tiered pricing from fourth night onwards.

    The 126-apartment Adagio Liverpool has opened in the iconic Lewis’s building in Liverpool city centre. Theaparthotel offers studios and one-bedroom apartments, with the majority of its business expected to come from domestic and international stays between 4 and 90 nights.

    Commenting on the UK launch, Vangelis Porikis, Aparthotels Adagio Director Central & Northern Europe, said: “We are delighted to announce the launch of Adagio in the UK, a market that will play a key role in the growth and development of the network in the coming years. The Liverpool opening is particularly exciting as we open in the iconic grade II listed Lewis Building in the heart of the city. Liverpool is an internationally renowned city of business and leisure, with investment and opportunities flooding into the city since its transformation as 2008 Capital of Culture. The continued development in the region provides an interesting demand for both corporate and leisure clients from the UK and around the world.”

    Adagio Liverpool represents a key part of the £26 million development of the former Lewis’s department store, which is one phase in a wider £160 million scheme called Central Village being developed by Merepark.

    Aparthotels Adagio caters for both business and leisure guests, delivering price, prime location, quality and autonomy.The Aparthotels Adagio concept enables guests a feel free guest experience: in the heart of the city, at their own pace.

    Each apartment is fully equipped for guests featuring a living room/bedroom area, kitchen and bathroom, and offering dishwasher, hairdryer, heated towel rack, television with international channels, private safe, iron and ironing board, vacuum cleaner, air conditioning, telephone and Internet access.

    Aparthotels Adagio are located in France, Germany, UK, Belgium, Austria, Switzerland and Italy.

    Daniel Fountain / 04.04.2013

    Editor, Hotel Designs


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