Accor has entered into a franchise agreement with Blackpool Central Hotel Ltd, to open the ibis Styles Blackpool hotel. The hotel will be operated by Focus Hotels Management. The 90-room hotel is located on Talbot Square, in the heart of Blackpool’s main promenade and within easy walking distance of Blackpool Tower, Grand Theatre and Blackpool Pleasure Beach.
Thomas Dubaere, Managing Director, Accor UK & Ireland said: “We are pleased to announce the signing of this new ibis Styles in Blackpool, one of the UK’s most popular seaside resorts. It is another important step towards strengthening Accor’s presence across the UK and executing our asset-light strategy. Since the beginning of the year, the number of ibis Styles franchise agreements has doubled, demonstrating the strength of the brand and its attractiveness to potential franchisees.”
Earlier this month, Accor announced that it had entered into a franchise agreement for a new ibis Styles in Enfield, which will have 54 rooms and is due to open by the end of the year.
Dubaere continued, “Accor in the UK aims to increase its rooms by 10,000 over the next three years, bringing the total to 36,000 rooms in the UK”.
The hotel joins the rapidly growing portfolio of ibis Styles hotels which include ibis Styles London Croydon, ibis Styles London Leyton, ibis Styles London Southwark Rose and the recently opened, ibis Styles London ExCel.