A Novotel flagship with a “made in Broadway” design

150 150 Daniel Fountain
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Novotel New York Times Square has unveiled a dramatic renovation of its centrally-located address. More metamorphosis than mere makeover, this property is the first hotel in Times Square to undergo a large-scale redesign. Its striking room upgrades, the new restaurant, Supernova, and the exclusive outdoor Terrace offer unparalleled views of Times Square. The hotel aims to emerge as a go-to destination for both travellers and locals who long to be where the action is, thanks to its electric atmosphere. After an exciting $85 million revamp financed by the owners, the real-estate asset management companies Chartres Lodging Group LLC, Apollo Global Management LLC, and Lubert-Adler Partners. Led by the design firm Stonehill & Taylor, the complete renovation of Accor’s Novotel brand’s North American flagship creates an inviting ambiance in the heart of the city.

Grégoire Champetier, Global Chief Marketing & Distribution Officer of Accor said: “The metamorphosis of this property demonstrates Novotel’s ability to constantly reinvent itself. Through its powerful worldwide network of 400 hotels, located in strategic locations, Novotel remains one step ahead in its concepts, in order to anticipate and fit business and leisure new consumer trends. This French pioneer brand was born and raised with an audacious and innovative mindset. Nowadays, Novotel – and this iconic property in particular – keeps this spirit alive and continues to promote innovation as a way of life”.

Marc Sternagel, General Manager of the Novotel New York Times Square hotel, added: “We’re thrilled to debut the ‘new’ Novotel New York today. The revived look of the hotel, combined with Supernova restaurant and our stunning Terrace, offers locals and visitors alike a reason to create their own New York memories.”

Daniel Fountain / 04.10.2013

Editor, Hotel Designs

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

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During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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