A new concept in bespoke tufted floors from Axminster Carpets

150 150 Daniel Fountain
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Axminster Carpets has launched another major development in its impressive range of commercial carpet services with Graphics Concepts.
Ideal for specifiers looking for bespoke tufted carpet that can meet explicit design and performance demands, Graphics Concepts allows the creation of not only custom colours, but also patterns and texture. With the ability to select from different carpet weights and qualities, Graphics Concepts is suitable for many commercial interiors, whether hotel, office or leisure locations.

Thanks to developments in yarn technology at Axminster Carpets’ in-house spinning and dyeing division, Graphics Concepts pushes forward the boundaries of bespoke tufted carpet with specifiers also being able to select from velvet, twist and stippled yarns in any combination.

Axminster Carpets, sales director, Steve Upperton said: “Axminster Carpets is renowned for its bespoke woven carpets that have provided prestigious locations around the world with beautiful and durable carpeting. However, we fully appreciate that woven carpets are not always the preferred choice and so we wanted to make sure that our bespoke expertise could also benefit specifiers looking for a unique tufted carpet for their project.”

Utilising the flexibility of Graphics tufting machines, the introduction of this collection is testament to Axminster Carpets’ dedication to the contract carpet sector, broadening product choice and enhancing service. Alongside the Ready to Weave concept, the interactive design portal on their website, and other bespoke services, the Graphics Collection re-affirms the Devon-based manufacturer’s position as a leading carpet supplier in the hospitality and leisure sectors.

A wide variety of inspirational designs are featured in the Graphics Concept folder, which is now available from your Axminster Carpets sales representative or through the Axminster Carpets Commercial Division.

Daniel Fountain / 23.02.2010

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.