A Brand New Wave of Butlins Hotel

150 150 Daniel Fountain
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Butlins continues its investment programme with the construction of the £25million Wave Hotel at the Bognor Regis Resort. Due to open in spring 2012, Wave will be the resort’s third hotel, joining Shoreline and Ocean Hotel & Spa. Each has its own identity: Shoreline for younger families; Ocean with its Spa and quirky features; and Wave embracing innovative technology as well as offering a combination of hotel rooms and apartments. Wave will consist of 215 bedrooms and 29 apartments spread over eight storeys and most will have balconies and sea views.

Butlins hotel firsts
Butlins has listened to the feedback from its guests and as a result, Wave has been specially designed with the following features:
• The hotel apartments will each have their own lounge and kitchen area
• Bedrooms with separate sleeping areas for parents and kids – giving each generation their own space and privacy
• Inter-connecting rooms available for the first time for families looking for more options

Wave will have a modern and innovative theme throughout designed to appeal to families – particularly those with children aged 8 – 14. Some of the exciting features will include:
• An Amazon Kindle library – so no one will be short of a holiday read or access to the daily news
• An underwater-themed gaming room, housing the latest 3D video games and experiences
• iPod docking stations in all the rooms
• Unique and contemporary design concepts throughout the hotel, bedrooms and apartments

Mike Crowther, Butlins Operations Director says: ‘We’re very excited to announce the launch of Wave Hotel and reveal its fresh and unique design concept. Facilities like the new gaming room and Kindle library are good examples of how Butlins is continually investing and updating its family offering.

‘Customer feedback is so important to us and we have used it to guide us with the development of all aspects of Wave. We firmly believe that the modern, funky design of Wave mixed with the brand new hotel features will further heighten the Butlins family experience for 2012.’

Wave’s wide choice of accommodation will be attractive for families of all shapes and sizes as well as multi-generation families who enjoy holidaying together. The inter-connecting rooms and apartments offer flexibility for families allowing parents and kids their own space while also providing the perfect place to relax together after a busy day.

The other bedrooms provide full size beds in the children’s sleeping area which is closed off by a door with a porthole in it. As a result, the separate sleeping areas are cozy while offering some privacy. Each child’s bunk also has a TV built into it so they can watch different programmes if they wish.

As well as the new and innovative features, Wave will have the familiar special touches that make a Butlins hotel stay so ideal for families. Wave, like the Shoreline and Ocean Hotels, will be centrally located on the Bognor Regis Resort so guests are close to all the action and attractions that bring to life the sparkle of a Butlins stay.

Soft furnishings by CD Curtain Contracts. Please contact Nigel Andjelic.

Daniel Fountain / 27.11.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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