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    The Standard Hotels

    The Standard London, Camden’s new kid on the block

    730 565 Hamish Kilburn
    The Standard London, Camden’s new kid on the block

    In search of a new standard in design, creativity and urban hotels, editor Hamish Kilburn checks in to London’s most talked-about hotels this year to explore another world. The Standard London has opened, making a bold statement on the capital’s new hospitality scene… 

    Something significant is happening in London’s King’s Cross area. It’s been brewing for some time now, but it has only recently erupted.

    During London Design Festival and London Fashion Week, the area was the backdrop of a scene of celebrities, models and the odd design editor or two falling out of parties and onto pavements. Soho and Shoreditch were desolate deserts in comparison. It’s the power of real estate like you have never seen before. Selecting its opening date carefully, The Standard has disrupted everything – and it’s about time too!

    Although, for years, the district has evolved with the time, it was the expansions to King’s Cross and the new St Pancras International stations adjacent to each other that started the catalyst for change. Strangely enough, my father worked on the construction of both. I remember the odd non-official ‘bring your son to work’ day, the oversized hard hat specifically, as we meandered around the expansive building site unable to imagine the finished picture. “Soon, you will be able to travel from London to Paris in just two hours, imagine that” I remember my father saying overexcitedly. “Right here, where you are standing, is going to become London’s major international train station!”

    Whether or not my pops really was one of the first to envision the area’s potential is irrelevant. The station opened and almost instantly the cool, quirky neighbourhood of Camden became even more of a hotspot for the mainstream, without much – if any – loss of its bold and bohemian personality. As a result, the capital’s hotel scene – quick to follow major travel trends – moved outward to put a roof over the raw and rustic scenes that its locals had created.

    And here we are, welcoming the city’s new arrival, The Standard, which has been patiently waiting in the wings for some time now. And while all hotels have a story (some more worth sharing than others), The Standards’ narrative is as unique as the interior design scheme locked within; a perfect meeting of American soul and London’s ostentatious quirk.

    Housed in the former Camden Town Hall Annex in London’s thriving King’s Cross neighbourhood, the 1974 Brutalist building has been meticulously restored by the legendary ORMS Architects in collaboration, in part, with Archer Humphryes Architects.

    The 266-key hotel, which shelters 42 suites, sets the perfect stage for the brand’s first arrival outside America. Uniquely overlooking the iconic St Pancras Station, from street level it’s juxtaposition of architecture that shouldn’t but does work. On the north side is the traditional 19th-century iconic neo-gothic architecture, which has stood the test of time, and two world wars for that matter, unscathed. On the south side is the ultra-modern non-conventional structure, symbolising loudly that times are changing.

    “Three new storeys have been added to the top of the building,” explains Simon Whitaker from ORMS Architects. “The form of which has been derived from the host building below, and clad in new stainless steel and glass panels. Two of these floors provide hotel bedrooms, whilst the top floor is dedicated to the new restaurant and bar, with a roof terrace above.”

    Image credit: The Standard Hotels

    Upon entering, the lobby lounge sets the scene, with a carefully curated library that pays homage to the building’s original use. Further in, sound studio booths host weekly live music and talks. Executive Chef Adam Rawson’s street facing bar, Double Standard, designed by Shawn Hausman, the neighbourhood’s street-facing anchor for lunch, casual drinking and dining throughout the evening.

    Although the colour scheme in the guestrooms and suites may not be to everyone’s taste, it is very much so mine. Not so much because of the tones used, but more so because they have been intertwined together with purpose – and unapologetically so for that matter. Complete with bespoke curved sofas and the King’s rooms featuring outdoor terrace bathtubs, the idiosyncratic charm of the hotel is certainly not limited to the public areas.

    Image credit: The Standard Hotels

    Before it opened, the hotel’s street level, red exterior lift was the ultimate teaser campaign. Now fully open, it shoots guests up directly to the 10th-floor where Chef Peter Sanchez-Iglesias’ restaurant showcases his live-fire cooking and where guests and visitors alike can enjoy the building’s 360-degree views of the city below all-year round thanks to the retractable awning.

    No longer do party-hard followers of the brand have to travel stateside to experience The Standard’s retro maximalism. First launched in the late 90s with its debut hotel in Hollywood, which for the record remains to this day a go-to destination on the Sunset Strip, the hotel’s urban cool influence is London’s answer to keeping the Camden’s hospitality scene fresh, authentic and designed with purpose.

    It’s next stop? The Maldives, next month in fact, which will be an interesting page to turn in what is an unmistakably climatic chapter for the now international hotel brand.

    Main image credit: The Standard Hotels