A look behind the scenes at Residence Inn London Bridge
https://hoteldesigns.net/wp-content/uploads/2017/06/Residence-Inn-London-London-Bridge-bedroom-suite.jpg 1000 666 Daniel Fountain Daniel Fountain https://secure.gravatar.com/avatar/28f17893c9d95fdef8d92a5aa8c6423f?s=96&d=mm&r=gMarriott International recently announced the expansion of its extended-stay brand, Residence Inn by Marriott, with the signing of two new properties in London. With additional openings in Amsterdam and Aberdeen this year, Residence Inn expects to more than double its European portfolio in 2017.
The opening of Residence Inn London – London Bridge in Q2 2017 will mark the debut of the company’s industry-leading extended-stay brand in the capital, and the opening of Residence Inn London – Kensington will follow in Q4. Both properties, owned by a controlled affiliate of Starwood Capital Group, will be operated under a franchise agreement with hotel management company and specialists in the extended-stay market, Cycas Hospitality – London’s second largest operator of serviced apartment and aparthotels.
Editor’s Opinion: The extended-stay market has definitely been on an upward trajectory in this country for a few years now, catching up with our continental cousins at a rate of knots. I have been invited to (and visited) several of these sites around the UK in the last couple of years, and I can only see this market expanding in the coming decade. With Marriott having been a major player in this sector for four decades, with its Residence Inn brand, it is certainly exciting to see their expertise being brought to these two London properties, and further afield in the near future.
Residence Inn London – Kensington will be situated on Warwick Road in Earls Court, with 307 suites. The Kensington Olympia Exhibition Centre is a 10-minute walk away, while cultural attractions such as The Victoria and Albert museum, the Science Museum, Royal Albert Hall, and the Natural History museum can be reached within 10 minutes by car. Both properties will cater to guests looking for longer stays with spacious suites and separate living, working and sleeping areas featuring upscale design and amenities.
Editor’s Opinion: Speaking to Diane Mayer, Residence Inn VP and global brand manager, during a hard-hat tour around the soon-to-open site, she tells me the brand ethos of Residence Inn – a slightly upmarket home-away-from-home – fits in perfectly with the London neighbourhoods selected to host the new developments. Becoming part of the locale is an important factor in Residence Inn properties, and the London Bridge property will be no different. Considering the length of a guest’s stay at the property, allowing them to feel part of the community is a unique selling point for the brand. There is no doubt the ‘public areas’ of this property will go a long way to achieving that goal.
The interiors have a very clean feel, with studio apartment-esque finishes and muted colour schemes, of varying greens, browns and blues. The separation of living and sleeping spaces has been well done in both the smaller and larger offerings. I have no doubt, that these two properties certainly will mark a very good debut for the brand in the UK capital.
Carlton Ervin, Chief Development Officer Europe, Marriott International said: “Residence Inn is already the global leader in the extended-stay lodging segment, and we’re excited that 2017 is set to be a pivotal year for the brand in Europe. We see these latest signings as a fantastic opportunity to grow the brand in such a strategic global destination, and we’re excited to be working with Cycas Hospitality, which has a strong history of hospitality expertise.”
The two London properties will be joined by new openings in Aberdeen and Amsterdam this year, growing the European portfolio from three to seven hotels. The four additions planned for 2017 will see almost 600 rooms added to the Residence Inn portfolio, and there are a further eight properties anticipated by the end of 2019.