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Morocco

Hilton expands its presence in Morocco

730 565 Hamish Kilburn
Hilton expands its presence in Morocco

Hilton expands its presence in Morocco with opening of Hilton Tangier Al Houara Resort & Spa…

Set on a pristine beach, Hilton Tangier Al Houara Resort & Spa has opened, marking the group’s third property in Morocco. With its upscale accommodations, beachfront location and extensive range of leisure facilities, the resort is an oasis for relaxation and rejuvenation. The 304-key Hilton Tangier Al Houara Resort & Spa is located within a protected national park, offering direct access to five kilometers of idyllic white sandy beach.

Tangier, a cosmopolitan port-city on the Strait of Gibraltar is the embodiment of culture with its UNESCO sights and nearby attractions, such as The Kasbah. Famous for its year-round pleasant weather and beautiful beaches, the city is seeing increasing numbers of visitors every year.

“Morocco is a flourishing tourism destination which welcomed more than 12 million visitors last year,” said Rudi Jagersbacher, President, Middle East, Africa, and Turkey, Hilton. “We are delighted to be expanding our footprint in the country and hope this will continue to support the Moroccan government’s tourism ambition to make Morocco one of the top 20 tourist destinations in the world by 2020.”

Spread across an impressive 850m², the hotel’s eforea spa is equipped with state of the art treatment rooms, a beauty salon, hairdresser, jacuzzi, sauna, steam room and a 24/7 gym. For those looking to perfect their swing during their stay, the hotel offers two spectacular golf courses alongside a Golf Academy.

In addition, The hotel boasts 4,500m² of flexible event space with capacity for up to 1,400 guests. The hotel offers 15 flexible meeting rooms as well as two pillarless ballrooms. With an expansive foyer that leads to an outdoor terrace, the space is ideal for hosting coffee breaks, cocktail receptions and buffets.

Meanwhile, the culinary experience is said to be at the heart of the hotel with the hotel boasting a total of five restaurants and bars.

Boasting 304 exquisite guestrooms and suites, including 50 apartments, all guestrooms feature a blend of Moroccan and international design touches with private balconies overlooking either the Atlantic Ocean or 11 hectares of garden.

“We are excited to introduce Hilton Tangier Al Houara Resort & Spa to our growing brand portfolio,” said Vera Manoukian, senior vice president and global head, Hilton Hotels & Resorts. “The opening of this property highlights our commitment to expanding in key destinations across the world, in the world’s most sought-after destinations for guests who know that where they stay matters.”

With more than 585 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. This particular opening marks a significant growth in North Africa.

Main image credit: HILTON TANGIER AL HOUARA RESORT & SPA

Es Saadi Resort, Marrakech

Es Saadi Marrakech Resort recognised in Condé Nast Gold List

1024 678 Daniel Fountain

Es Saadi Marrakech Resort is pleased to announce its inclusion in the latest edition of the US Condé Nast Traveler’s Gold List.

The Palace features as one of only five mentioned hotels in Morocco. A leading voice in luxury travel the Gold List recognises Condé Nast Traveler’s best and most favourite hotels in the world, where uniqueness and authenticity are paramount and the hotels offer you an unforgettable experience.

Es Saadi Marrakech Resort boasts the most exceptional offerings in hospitality, accommodation and over all experience and is why the team at Condé Nast Traveler have chosen to include it as one of the best places to stay in this vibrant city. The Palace knows it is important for guests to feel welcome visit after visit, whilst offering an extraordinary stay. With these outstanding attributes, it’s an honour to see the resort on the Gold List, celebrating iconic hotels and old favourites.

Es Saadi Resort, Marrakech

The Bauchet-Bouhlal family are honoured to see the Resort featured in the Gold List. Acknowledging the prestigious Condé Nast Traveler’s Gold List, the Resort Development Director Caroline Bauchet-Bouhlal commented: “We are delighted to be recognised by such a renowned and world-class publication. We take huge pride in offering our guests the ultimate and most unforgettable experience possible.”

Es Saadi, which means “The Happy One”, was created by Jean Bauchet and his wife in 1966, artists and owners of the Moulin Rouge and Casino de Paris. It has been in the Bauchet-Bouhlal family for three generations, run with passion and dedication.

Es Saadi Resort, Marrakech

Located in the heart of the ‘Golden Triangle’ of Marrakech, in the quiet residential district of Hivernage and facing the snowy summits of the Atlas. Es Saadi is an oasis of splendour, mixing luxury, refinement and Moroccan tradition. Surrounded by eight hectares of majestic gardens, planted with orange trees, bougainvillea, roses, palm trees, banana trees and has a “lagoon” swimming pool of 2400 m2 with a circular bar immersed in water.

The Palace is a majestic building and offers 92 suites, 10 private villas around the gardens and 8 Ksars. All suites overlook the garden and have views of the Atlas Mountains. The furniture is built in accordance with this tradition. The 3,000 m2 Palace Spa, built around a 100-year-old eucalyptus, offers a unique wellness experience, offering traditional and technical care, signature massages, chronotherapy and also daily yoga for maximum relaxation and serenity.

Es Saadi Resort, Marrakech

On the third floor, the restaurant ‘La Cour des Lions’ is a perfect fusion of modernity and traditional, in an oriental palace, offering its guests a panoramic view of the park and menu, elaborated by the chef Fatéma Hal, honouring the forgotten traditional dishes.

Culture plays a large part of Es Saadi’s charm which the hotel hosting frequent events, such as exhibitions, auctions, theatre, etc. The hotel also exhibits Madame Elisabeth Bauchet-Bouhlal’s stunning collection of Moroccan paintings and contemporary art for all to enjoy.

In 2017, the hotel will be celebrating its 50th anniversary and the Palace’s 10th. For this monumental occasion, to be recognised in the Condé Nast Traveler Gold List 2017 is an honour and a great reward.

Project Spotlight: Areen Hospitality working on JW Marriott in Morocco

750 445 Daniel Fountain

Award-winning design practice Areen Hospitality is working on the interiors of a new 5 star hotel under the JW Marriott brand, to be built alongside the renowned Marina Smir in Tetouan, Morocco. The 22,500sqm development comprises 194 guestrooms including VIP suites, a spa and three restaurants.

Just 10 miles from the straits of Gibraltar, Marina Smir is Morocco’s first yacht harbour and rapidly becoming the port of choice for those travelling along the waters of the Southern Mediterranean. Tetouan itself, as a UNESCO World Heritage site, is an established tourist attraction with significant cultural and heritage significance.

Andrew Linwood, Head of Design, Areen Hospitality, comments: ”As always we search for a balance between providing durable and functional spaces, whilst still offering an interior which surprises and embraces its guests. Traditional Moroccan hospitality is renowned the world over and we wanted to capture this essence within the new JW Marriott Tetouan. Creatively this is always a challenge but one which we feel we have successfully met on this project.”

JW Marriott hotel in Morocco to be designed by Areen Hospitality
Soft colours and fabrics are used throughout the scheme, hand tufted rugs in the public areas alongside richly detailed screens. Locally-sourced marble and timber are used extensively, complimented by Arabic geometric patterns incorporated within floor and wall finishes.

Eugenia Rolando, Associate, Areen Hospitality adds: “Inspiration for the design of the interiors is drawn from traditional Moroccan patterns, materials and heritage. Alongside respecting these values, we wanted to provide an elegant and sophisticated interior offering a warm welcome to all hotel guests.”

areen.com/work/hospitality

Hilton Garden Inn - Casablanca

Hilton continues Moroccan expansion with first hotel in Casablanca

998 598 Daniel Fountain

Hilton has signed a management agreement with Group Sadiki to open its first hotel in Casablanca. The news follows the conclusion of a landmark year for Hilton in Morocco which saw it re-establish a presence in the country in March 2016, with the opening of Hilton Garden Inn Tanger City Center.

The mid-scale Hilton Garden Inn brand will now be soon represented in Morocco’s largest city, with construction set to begin this year.

Hilton Garden Inn Casablanca Sidi Maarouf will consist of an initial 118 guest rooms with space available on site for further expansion. The hotel forms part of a mixed use development with a 550sqm ballroom and Moroccan-oriental restaurant also to be built in the vicinity. The Hilton Garden Inn will contain three dining options on property, in addition to another 300sqm of event space to the complex. It is forecast that the hotel may welcome its first guests in 2021.

Bab Hotel, Marrakech

Bespoke Hotels to manage Bab Hotel, Marrakech

1000 537 Daniel Fountain

Bespoke Hotels is delighted to announce that it has reached an agreement to take on the management of The Bab Hotel in Marrakech, Morocco’s bustling and lively ‘Red City’.

Located in the city’s fashionable Gueliz district, The Bab offers a contemporary take on traditional North African hospitality, retaining all the charms that the exotic locale has to offer, while blending modern design and state of the art amenities.

Featuring 45 spacious bedrooms, including 19 suites, The Bab is dressed in black and white and brimming with character. It boasts a modern restaurant, swimming pool and inner courtyard, alongside a traditional spa in the mould of a Turkish bath, as well as conferencing space and an enchanting rooftop venue, ideal for everything from afternoon tea to cocktails beneath the sunset.

“We are thrilled to take on the management and build on the potential of this terrific property”, commented Nick Turner, Managing Director of Bespoke Hotels International. “We look forward to establishing a presence in Marrakech and, in time, expanding our management portfolio across Morocco.”

“This is a historic moment in the fortunes of the hotel”, added owner Abdesselem Ababou. “I am delighted that Bespoke Hotels are bringing their outstanding skills and key personnel to enhance and grow our reputation, both of The Bab and of Marrakech itself as a key international tourism destination.”

L'Amandier

L’Amandier, Marrakech

1000 635 Amelia Walker

Marrakech is abuzz. Not just because of it currently being peak summer, nor because, earlier this year, when Tripadvisor announced the winners of its 2015 travelers’ choice awards for destinations travellers ranked the city as the top travel destination in the world (last year, it ranked at no. 6).

But, because the long-awaited launch of the five-star L’Amandier hotel has finally been unveiled. It is nestled in the Ouirgane Valley and only an hour from the city.

L'Amandier (Anthony Craddock)

L’Amandier (Anthony Craddock)

“My brother and I discovered this place some years ago when it was a scrub of land, with a few dying almond trees and nothing else. This was the start of a colourful journey of new friendships, discovering water, running water, sowing seeds, laying brick on top of brick, bring in power…and now we are here,” says Founder, Anwar Harland-Khan.

Well, for those of you in need of inspiration for an international destination, be it for incentive travel, a private party, a conference, a holiday, team builder or celebratory venue, this gem-like haven is a beguiling place.

L'Amandier (Anthony Craddock)

L’Amandier (Anthony Craddock)

“L’Amandier has been quite a journey,” says Anwar. We are sitting on one of the villa’s expansive sun-warmed terraces, within 12 acres of citrus groves and almond trees, surrounded by a patchwork of valleys and mountain peaks. The panoramic views over the surrounding Toubkal National Park that we’re looking out on are spectacular. Aside from the gentle hum of the call to prayer that I can hear in the distance, it is peaceful, quiet and wonderfully still. I can’t remember the last time that I’ve felt this relaxed. ‘Landscape therapy’ here is instant and you immediately give in to the pace of life. Calm trickles down from the top after all – and Anwar is warmth and charm itself.

I am one of the lucky media guests invited to the hotel’s soft launch (before it officially opens its doors in Autumn 2016), to join his friends and family to celebrate this 12-year project coming full circle.

L'Amandier (Anthony Craddock)

L’Amandier (Anthony Craddock)

L’Amandier is an environmentally sensitive venture that has remained sympathetic to its surrounding environs. The property has been designed by London-based architect, Nick Gowing, who has juxtaposed the contours of the surrounding landscape with the buildings geometric lines. His aim? To ensure that the beauty of the vista was incorporated into the living and communal areas where possible, through floor-to-ceiling windows (light and space are recurrent motifs throughout), and buildings rendered in the same colour as the rich, red earth of the L’Amandier Plateau, merging it as part of the landscape, in form and function.

L'Amandier (Tara Panchaud)

L’Amandier (Tara Panchaud)

The premises accommodates up to 46 guests in the six suite boutique hotel and the 13 estate villas. All villas have been sold to private investors but are available to rent (each owner has full use of the hotel’s facilities and access to In-house Catering with Private Chef). Each boasts a vast roof terrace with frame pergola style seating area, swapped with deep cushions and white cotton drapes, and showstopping vistas – the perfect backdrop for sundowners.

The architecture is cubist in form yet embraces the characteristics of a Moroccan riad – whereby the rooms are built around a central courtyard. Each villa accentuates L’Amandier’s philosophy of uniting a contemporary European design aesthetic with traditional Moroccan artistry and sustainable materials, think tadelakt walls, bejmat tiles and local walnut wood for the furniture.

L'Amandier (Anthony Craddock)

L’Amandier (Anthony Craddock)

Elsewhere there’s a 50-cover restaurant, a blinding 25m-infinity pool, tennis court and a vast 40m2 terrace perfect for alfresco soirées.

Elegant interiors represent a timeless grace and come courtesy of Michael Kopinski. His descriptions of “Zen-like” and “raw” are spot-on, nodding to the country’s past and championing the skill of the Moroccan people, through ethically sourced local products. It’s all in the detail right? Well the subtle intricacies do not go unnoticed. I’m referring to the change of light throughout the day, and how the colours of the bespoke handpicked tiles dotted around the resort flicker between cobalt aqua and silver depending on the positioning of the sun. “The feeling inside the hotel is of shimmering water,” explains Michael. “The colour palette reflects the beautiful rich greens of the surrounding lush valleys and the baked clay colour of the sunsets… but toned down, subdued, an echo.”

L'Amandier (Anthony Craddock)

L’Amandier (Anthony Craddock)

I felt a shift at L’Amandier. At one point I did nothing but stare at the view for 40 minutes – no need for emails, or phone. It is a heady mix, this seamless blend of indoor-outdoor living and the combination of culture, creativity, spirit and vision.

lamandierhotel.com

Agadir Hilton - Morocco

Hilton expands presence in Morocco with $33m coastal hotel

1000 544 Daniel Fountain

Hilton is to open a 170 guestroom hotel within the Taghazout Bay Resort located 10 miles north of the Moroccan coastal town of Agadir.

Hilton Taghazout Bay Beach Resort & Spa is set to open in 2018 and will join three Hilton Worldwide hotels currently operating or under development in Morocco.

Hilton Taghazout Bay Beach Resort & Spa is part of Morocco’s new sustainable Taghazout Bay Resort complex, which is set in the peaceful foothills of the Atlas Mountains and overlooks the stunning Atlantic coastline.

A progressive open-skies agreement with Europe has removed the limit on EU flights to Moroccan airports. As a result there are a significant number of flight routes from key source markets including Germany, France and Spain, whose tourists increasingly flock to Taghazout Bay Resort for its peaceful beaches and striking mountainous scenery.

Hilton Taghazout Bay Beach Resort & Spa joins two Hilton Worldwide properties currently under development in Morocco. Hilton Tanger City Centre Hotel & Residences and Hilton Tangier Al Houara Resort & Spa are both set to open in 2017.

“Hilton Taghazout Bay Beach Resort & Spa takes us one hotel away from 50 Hilton Hotels and Resorts trading or under development across Africa,” said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. “The brand has seen exceptional success across the continent since our longest trading hotel Hilton Addis Ababa first opened in 1969.”

The property will have stylish and spacious outdoor pool areas that overlook the bay’s curving beach, with direct access to the shore for guests of the hotel. In addition to its fully serviced spa the hotel will include two signature restaurants and a bar. For corporate travellers the hotel will include a ballroom suitable for up to 500 delegates and four meetings rooms.

Grupo Hotusa opens first hotel in Africa in Morocco

Grupo Hotusa makes its debut in Africa with hotel in Casablanca

780 400 Daniel Fountain

Eurostars Hotel Company, the hotel division of Spain’s Grupo Hotusa, is starting in Africa with the opening of its first hotel in Morocco, the Eurostars Sidi Maarouf 4*.

With this latest addition, the company has now reached 158 hotels in 16 countries in three continents and has opened the door to a destination where it intends to expand its portfolio in the coming months.

The president of the Grupo Hotusa, Amancio Lopez Seijas said:“Having a hotel in Africa was an objective we have had for a long time; we are sure that this will be the first of many. We have a lot of expectations in Morocco, a destination that has a great potential for growth in the urban segment”.

Grupo Hotusa opens first hotel in Africa in Morocco

The Eurostars Sidi Maarouf 4* is a new-build modern hotel, located in the La Colline district in the south of Casablanca. It stands out for the elegance and comfort of its facilities, perfect both for pleasure trips and for business trips or small business meetings. The hotel has a multi-purpose hall and two event halls with natural light, both perfect for holding company meetings. The rest of its facilities include an outdoor swimming pool, gymnasium, massage room and yoga room.

The Spanish company has another project on course in Casablanca and is willing to analyse opportunities in Morocco or other African countries, by means of lease contracts, management contracts with purchase of the building or other mixed options, such as franchise. According to Amancio Lopez, “we believe that our know-how, based on over 20 years’ experience running hotels, can be perfectly replicated in several African destinations.”

Sofitel Tamuda Bay

Sofitel Tamuda Bay Hotel launches on Morocco’s riviera

1000 619 Daniel Fountain

May saw the launch of Sofitel’s new 5 star beachfront hotel in Morocco. Stunning architecture, award-winning contemporary design and Arty-Chic atmosphere are set to make Sofitel Tamuda Bay Beach & Spa undisputed leader in the Kingdom’s most exclusive coastal resort.

Celebrating the Riviera lifestyle
For guests seeking the perfect blend of leisure and wellbeing, the Sofitel Tamuda Bay Beach & Spa offers 82 chic light-filled and intensely colorful guestrooms, all with private balcony and magnificent views of the Mediterranean gardens, pool and beach.

Sofitel Tamuda Bay

To celebrate the Riviera in style, the hotel proposes the Royal Suite, five Junior suites, three So Spa Suites, five signature villas and eight Beach suites with private terrace and jacuzzi.

French art and Moroccan tradition
Sofitel chose French-Lebanese architect Galal Mahmoud to create Tamuda Bay’s award-winning design, strongly inspired by French Riviera glamour of the 1950s and ‘Fauviste’ artists (including Matisse and Rouault).

Striking contemporary architecture is combined with Moroccan influences, seen in geometric motifs and modern reinterpretation of traditional Mashrabiya latticework.

Sofitel Tamuda Bay

SoSPA: an oasis of calm and wellbeing

Guests can unwind and chill in the new SoSPA, a vast 1259 sq. metres space entirely dedicated to relaxation. Decorated in warm colours, the Spa offers authentic hammam rituals, sauna, unique hydrotherapy, beauty and detox treatments plus relaxation area. Fitness fans can test the latest So FIT exercise machines and the heated swimming pool.

www.sofitel.com/gb/

The Arjaan Hotel Apartments by Rotana property, in Marrakech will have 140 keys

Rotana to debut Arjaan property in Morocco in 2018

650 411 Daniel Fountain

The Arjaan Hotel Apartments by Rotana property, in Marrakech will have 140 keys and be located at M Avenue, the new shopping, entertainment and residential destination in Marrakech.

Catering to both business and leisure travellers, the property will feature modern facilities including three dining outlets, meeting rooms, conference and banquet halls, wireless internet access, a swimming pool, and a fitness studio.

Rotana president and CEO Omer Kaddouri said: “We are very proud to have been selected to manage this property which will have great appeal, particularly among tourists and long stay guests. Our new Arjaan in Marrakech will offer everything guests need to be comfortable and productive, and will exude sophisticated elegance across all facets of the property.”

The M Avenue is a dedicated lifestyle district with a mix of premium hotels, residences, offices, retail outlets, restaurants, cafés, art galleries and exhibition venues, along a 500-metre-long promenade entitled ‘Garden Avenue’.

“The M Avenue intends to play a central role in the lives of the region’s residents and tourists, providing a new way to experience Marrakech by weaving links between a rich heritage and modern Morocco,” said Nabil Slitine, general manager of Downtown Hotel Corporation, developer of M Avenue.

In 2014, Marrakech hosted 1.89 million tourists with six million overnight stays. The increase in international visitor arrivals was driven by a number of factors including re-introduction of several airline routes that had earlier been suspended during the economic downturn, as well as the city’s emergence as a MICE and events tourism destination.