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Martin Hulbert

First look inside the revamped Athenaeum Hotel & Residences

Hamish Kilburn

Following an intense renovation led by the award-winning designer Martin Hulbert, the five-star Athenaeum Hotel & Residences has opened to unveil 134 contemporary guestrooms, 10 new suites and an exciting guest destination…

The Grande Dame of Piccadilly re-emerges reinvigorated by a transformation of all ten floors; including bedrooms and suites, and the decision to transform the hotel’s top real-estate – The Penthouse – into “The View’’, a members-style club accessible to hotel guests only.

The View takes the concept of a ‘high-end’ guest experience quite literally. A constantly evolving space of surprising and inspirational experiences, The View (as the name would suggest) offers one of the most spectacular skyline panoramas in London. Previously reserved for privileged Penthouse Suite guests, The Athenaeum has opened up the top floor and rededicated it to hotel guests. A private members club – where your membership is your room key – to relax, socialise and connect with London.

Inspired by the metaphorical ‘rabbit hole’, The View will allow guests to enter a new space, immersing themselves into a world of unexpected spectacles, all with compliments of the hotel. Residents will enjoy surprise masterclasses such as how to mix the perfect G&T, mindfulness sessions overlooking Green Park, or simply be able to enjoy a complimentary tipple and nibbles from Michelin-starred brothers’ restaurant, Galvin whilst overlooking the unique and uninterrupted view of the capital.

 “The Athenaeum’s guestrooms are now back and more beautiful than ever, paying a definite nod to its Mayfair heritage.”

In true grandiose style, guests at the hotel can consider themselves among the likes of Elizabeth Taylor, Christian Bale, Harry Styles, Samuel L Jackson, Natalie Portman and Kim and Kanye, and countless world-leaders. Residents may be surprised to know that it is within the four walls of The Athenaeum that many London legends have been made: Take-That announced their split and Spielberg edited E.T.Close Encounters and Raiders of the Lost Ark from The Athenaeum’s suites. Also, it was within the same suites that Russell Crowe was famously made to tidy his bedroom. With thanks to the creative vision of Hulbert, for a tailored approach to design, the Athenaeum’s guestrooms are now back and more beautiful than ever, paying a definite nod to its Mayfair heritage, cue its Art Deco loveliness, whilst keeping the contemporary, discerning traveller in mind.

“Art in hotels can be so boring. It was important to create something that was fun and that you could look at for a long time,  said designer Martin Hulbert. The more you look, the more you see.”

Each of the Superior, Deluxe, Park View bedrooms and Suites at the Athenaeum have been adapted and repurposed with the aim of maximising the hotel’s extraordinary aspect across the historic Green Park. Floor to ceiling windows now effortlessly open up the outlook and flood the room with natural light (a rare commodity in central London), whilst clever design, innovative lighting and tailored use of colour has been applied to enhance the interior space. Attention has been paid to every last detail with textiles being carefully sourced, or if required, specially made, from classic Herringbone weaves and linen-lined wardrobes, to silk-clad furniture, plush velvet cushions and bespoke carpets showcasing the very best of British craftsmanship.

The newly redesigned bar is a spectacular hideaway where guests can relax in Kinnersley Kent Design jewel toned chairs whilst sipping on signature cocktails crafted by award-winning barmen. The living wall backdrop in each alcove is a gorgeous feature that encases the stunning space.

Encouraging guests to #lookatlondondifferently, the hotel has also reimagined local landmarks through a series of exclusive artworks. These specially commissioned whimsical pieces harness the Athenaeum’s English design ethic, eccentric spirit and artistic DNA. Based on the concept of old theatre sets, the eclectic multimedia collages replicate local landmarks; Buckingham Palace, Burlington Arcade, Fortnum & Mason and the Royal Academy of the Arts (RA) and insert quintessentially British characters in sometimes surprising scenarios, from David Attenborough riding an elephant and the Queen with her Corgis, to representations of Grayson Perry, the Rolling Stones, Einstein, Alice in Wonderland and even the hotel’s owners.

Martin Hulbert unveils Townhouse Residences at The Athenaeum Hotel

800 600 Hamish Kilburn

Designer Martin Hulbert has thrown back the curtain of a 14-guestroom pied-a-terre townhouse residences in London…

In the heart of London’s Mayfair overlooking Green Park, the iconic Athenaeum Hotel & Residences unveils the new five-star home from home Townhouse Residences. The 14-bedroom pied-a-terre invites residents to move in and enjoy London, as only Londoners do.

Located on a light-dappled residential side-street, a turn from the Athenaeum’s main entrance and royal Green Park, the elegant mansion, once owned by MP and arts patron Henry Hope now boasts 14 guestrooms.

Designed by the award-winning Martin Hulbert; the creative visionary behind The Grove Hotel, Coworth Park, Barnsley House, Chewton Glen Treehouses and Cliveden; the Townhouse Residences offer space, light and copious amounts of English charm. Hulbert’s elegant, natural palette is punctuated by contrasting tones of warm amber and cool teal which complement the natural light flooding the 37ft bay windows, along with flashes of eccentric British brilliance including Hulbert’s own Sussex landscapes and photography of Mayfair icons.

Drawing upon the Athenaeum’s Art-Deco influence; Herringbone, deep silks, plush velvets, copper and leather are abundant and used to create a stylish yet supremely comfortable setting. Large traditional fireplaces decorated with eclectic objets-de-art, are framed by stylish Gubi chairs to form the centerpiece to the Residence’s living spaces.


“The history of the property and location have been a major source of inspiration,” Hulbert explains. “The design aesthetic is classically English with eccentric touches and creates a feeling of space, light and views, with plenty of nods to Mayfair and Green Park. Whilst at the hotel we are dealing with predominantly functional spaces, with the Residences we want to create a home from home and imbue the space with personality adding plenty of bespoke touches and ensuring the lighting is just right.”

Stylish, bathrooms fitted with intelligent Toto sanitaryware and rain showers provide a luxurious and efficient environment whilst Espa provides the in-room spa experience.

“With our new Residences, guests have the perfect opportunity to truly curate and privatise their stay; from adapting their room configuration and enjoying a discreet, private entrance to choosing whether to prepare their own meals or letting the Michelin-starred Galvin brothers do it for them,” says Athenaeum Hotel & Residences’ general manager, Bernard Murphy. We’re really excited to launch this development and see it being particularly successful in meeting the needs of our long-stay guests”.

Technology is intuitive and discreet with 55-inch televisions, Bose bespoke charging docks for the room controls and conveniently located internationally compatible sockets.