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Brand Spotlight: Generator Hostels

Brand Spotlight: Generator continues Europe expansion

1000 667 Daniel Fountain

Generator, the cutting-edge European lifestyle brand responsible for leading the hostel revolution, announces the opening of three new properties: Generator Stockholm and its bar Hilma; Generator Amsterdam and its club Oosterbar; and Generator Rome.

These consecutive, milestone launches, round out the company’s portfolio to include 11 destinations in Europe.

In its quest to continue to provide true native experiences at each location, Generator is opening up their food and beverage venues, and other on-property programming to locals in respective communities. Beginning with Hilma and Oosterbar, and continuing across existing units, this new initiative will bring like-minded travelers and locals together to create a unique social experience driven by design, art, music, food, drink and entertainment.

Brand Spotlight: Generator Hostels“Generator redefined the shared accommodations sector, and transformed the industry as we know it,” said Fredrik Korallus, Chief Executive Officer, Generator. “We are thrilled to offer our unique concept in these three world class cities, and connect our global traveler with even more exciting experiences.”

Stockholm, Rome, Amsterdam, and the addition of new bars and restaurants across the portfolio are an integral part of the company’s robust expansion efforts. 2017 property openings include a city center location in Madrid and the brand’s US debut in South Beach, Miami.

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RELATED LINKS:
SNEAK PEEK: GENERATOR HOSTELS IN AMSTERDAM, ROME & STOCKHOLM
AWARD-WINNING HOSTEL BRAND GENERATOR OPENS IN STOCKHOLM
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Generator Stockholm is located in Stockholm’s city center at Torsgatan 10 and includes edgy bar and restaurant Hilma. In a prime location, dubbed the heart of Europe’s Silicon Valley, the new hostel and Hilma have attracted the traveling and local stylish, creative, and technology elite.

Brand Spotlight: Generator HostelsAlso newly opened, Generator’s arrival to Rome – a major European hub – will disrupt the city’s hostel and boutique hotel scene with its upscale shared accommodations. Centrally located on Via Principe Amedeo in the Esquilino neighborhood near the colorful Mercato dell’Esquilino, the 75-room, 174-bed property provides convenient access to notable attractions like the Roman Colosseum and Termini Station. An array of churches, parks, bars, cafes, and pizzerias line the surrounding streets, which are some of the oldest in the city. On-property features include:
– A rooftop terrace with panoramic views of the Apennine Mountains and ancient Roman aqueducts
– An open layout lobby programmed with live music and local art, including a mural by famous Italian street artist Luca Maleonte

Following the March 2016 opening of Generator Amsterdam, the 168-room, 564-bed property recently launched, Oosterbar, a club located in the building’s basement, the former boiler room of what was the University of Amsterdam’s science department. Its original tiles combined with a new dramatic metal piping sculpture, other raw and industrial-chic elements, and intimate lighting create an energetic nightlife vibe.

Guests can expect diverse DJ programming including special one-off performances, live acoustic acts, comedy shows, and international themed music nights ranging from hip hop and R&B to bass, house and elective to disco. The space will also feature exhibitions with local, emerging artists and fashion designers.

generatorhostels.com

A&O Copenhagen

A&O opens hotel, hostel hybrid in Copenhagen

800 507 Daniel Fountain

A&O Hotels and Hostels are now in Denmark. The new, four-storey property with 6,144m² of floor space at Tagensvej 135–137 is budget, design accommodation for the next generation of A&O. A&O stands for affordable accommodation, even in cities with a high cost of living.

Construction of the A&O Copenhagen Nørrebro was completed within eight months and there is a long-term lease in place with AP Pension that will last 30 years.

The construction investments including furnishings and fittings has so far amounted to 5.5 million euros. The hotel offers 684 beds across 168 rooms, predominantly in the 4-bed and 6-bed family room category and double rooms.

“In Copenhagen, we have concentrated more on building family rooms with a double bed and one or two bunk beds, in order to respond more flexibly to our target groups. In this way, we can cover the increased demand for shared rooms for groups during the week, and at weekends, the rooms are used by individual travellers, such as couples and families,” explains Phillip Winter, Chief Marketing Officer of the A&O Hotel Group.

The building will be used both by the chain and for student accommodation. Therefore, the hotel will offer a ‘Students-Only’ area for the young academics with a quiet zone and high-speed Wi-Fi. The location and infrastructure The A&O is located in the north-west of the city in the student district of Nørrebro, close to the Bispebjerg station, only 20 minutes away from Copenhagen’s Central Station by tram.

The neighbourhood of Nørrebro has a rich café and club culture, perfect for young travellers from all over the world who want to get to know an authentic side of Copenhagen, shaped by multiculturalism.

As a new innovation, the rooms were constructed in a modular way, i.e with wooden function boards that integrate all of the electronics and cables for easy installation. We used only quality materials in the new furniture colour scheme in ‘Fineline Créme’ (formerly birch), as well as vintage-look flooring in ‘Welsh Pale Oak’ (instead of cherry), and installed sound-proof doors. The room locks use code cards and are already geared to the future of the hotel industry: ‘opening doors by smartphone’.

There will be more detailed information about the launch provided in the coming weeks. Every shared family room is equipped with so-called ‘privacy boards’ on the bunk beds to give the guests more privacy. The board comes with an LED reading light, a tablet holder and two USB ports, as standard. The headboards on the double beds are set up just like the privacy boards, in a typical urban style, and have integrated LED reading lights. In the rooms, conventional seating will be replaced by stools in orange and mandarin.

The hotel is set up according to the ‘A&O: next generation’ concept, and therefore reflects the chain’s new design scheme. The flooring is coated with epoxy resin and is therefore particularly resilient, and cast using the industrial ‘New York Floor’ design, an innovative 3D floor coating technology. The waiting area offers seating islands as couch elements; the reading corners have orange sofas, and the lounge area with self-service coffee also has comfy armchairs. For the first time, the furnishings and lighting are all in the colours orange, raspberry, pistachio, and carbon; this scheme is applied throughout both the lobby and the well-lit breakfast area. Furthermore, there are facings throughout the hotel at the reception desk, the bar, and the breakfast buffet, with a striped design and city scenes. The breakfast room is equipped with both island bar tables and raised bar tables for a more open look, and the area is lit with oversized designer ‘Donut’ hanging lamps in the four colour schemes.

aohostels.com/en

Generator Hostels

Sneak Peek: Generator Hostels in Amsterdam, Rome & Stockholm

1000 666 Daniel Fountain

Generator Hostels have opened three new beautiful design hostels in Amsterdam, Rome and Stockholm…

Amsterdam
The Amsterdam hostel has been built in a former zoological university building reusing the old lecture hall as a bar and chill-out lounge.

Rome
The Rome hostel has the interior covered with a tapestry of Roman heritage with stylish private rooms.

Stockholm
Finally, the Stockholm hostel has a unique style with luxurious private rooms and everything design-led from the bar to the rooms.

Generator Hostel - Stockholm

Award-winning hostel brand Generator opens in Stockholm

750 468 Daniel Fountain

Stockholm is one of the fastest growing cities in northern Europe, embracing its bank of up-and-coming fashion, design, and musical talent. It wasn’t going to be long before Generator made its mark on the Swedish capital.

Located close to the Stockholm city centre in the thriving technology hub at Torsgatan 10, the brand new property, adjacent to the Norra Bantorget Square, provides a new cultural hub with 796 beds in 233 rooms, a restaurant, bar and exciting social spaces.

Generator Stockholm
More than just a bed for the night, the 11-floor property brings travellers an experiential destination. In true Generator spirit, Stockholm offers lively communal areas integrating food, art, music, design and performances from local artists. Fun partnerships drawing on the culture of this timeless city, will bring the best of Stockholm together to provide a one of a kind experience for both guests and locals alike.

  • The property’s cafe and bar, open daily for breakfast, brunch, lunch and dinner, features a menu from local established talent David Gard
  • First Floor – a chilled out lounge and convertible communal working spaces, at Generator you’re always connected to city around you, and now you can make sure you’re up to date with the rest of the world, with work tables, power and data points
  • Standalone restaurant, inspired by the culturally rich city and its people, will open later this year and offer contemporary global street food with a Scandinavian touch.

Generator StockholmAdditional features include:

  • The lobby with quirky pops of colour and oversized pendant lighting, is open day and night for guests to hang-out and interact, the perfect spot to make new friends and wind down after a busy day out in the city
  • A studio apartment with views of the Stockholm ridges, featuring a private kitchen and living room with a TV

Stockholm has served as a platform for a myriad of creative talent, and Generator has drawn on this to inspire the latest opening. DesignAgency, the Toronto-based interior design firm behind the projects, has transformed the building with upscale micro-chic accommodations, local flare, and vibrant spaces that reflect the city’s aesthetics and culture.

Accommodations include suites, premium private rooms, and shared hostel lodging, all with en-suite bathrooms and the hostel plays host to an events space to accommodate the neighbourhood’s bustling commercial activity as well as host Generator’s events, including the ‘GenTalks’ series.

Generator Hostel Stockholm
Generator Stockholm General Manager, Alexander Bhatt, says “The combination of affordable accommodation, innovative design and vibrant social spaces is something that there is just not enough of in Stockholm and it will be a pleasure to lead our talented team to further success Generator.”

“I am delighted to bring Generator’s leading edge concept to my home country Sweden with an amazing location in Stockholm,” said Fredrik Korallus, Chief Executive Officer of Generator. “With this property we are introducing a unique shared accommodation lifestyle experience to the capital. We look forward to having Generator Stockholm come to life as a place where global and local connects”.

generatorhostels.com

Photos: Generator Facebook Page

Generator Hostels Amsterdam

Design-led hostel brand Generator opens Amsterdam property

1000 474 Daniel Fountain

Design-led boutique hostel brand Generator Hostels has launched its latest project in Amsterdam.

Generator Amsterdam is located in the up-and-coming eastern side of the city overlooking Oosterpark. This former zoological university building can accommodate 564 guests in 168 twin and quadruple rooms with en-suite bathrooms. There is also a luxury apartment for six people with views of the park and a self-catered kitchen.

Priding itself on building a community spirit, it has flexible and spacious social areas, filled with creative design touches like glass-fronted elevators, a raised café and an outdoor terrace. The designers have turned the former lecture hall into an impressive chill-out lounge and bar, while the old library is now a relaxation and private events room.

Generator Hostels Amsterdam
The basement and café are now dining destinations and the original boiler room has become a secret late night bar.

This opening marks a series of three new launches from Generator this in 2016, with Rome and Stockholm scheduled to open in the next few months.