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Bespoke

INDUSTRY INSIGHT: Creating individual style with bespoke design

730 565 Hamish Kilburn
INDUSTRY INSIGHT: Creating individual style with bespoke design

In the incredibly competitive hospitality market, setting your hotel brand apart from the rest is everything, as Cheeky Chairs’ Felicity Randolph explains…

From large brands to small independent boutiques, there’s so much choice for the consumer that any element of differentiation can be an advantage.

When customers look for a hotel, more often than not, they’re seeking luxury and a sense of indulgence, while still having that all important feeling of a home-from-home. The interior design trends of popular Airbnb properties and the rise in Instagram interior design trends have led people to expect a certain standard from hotels that’s more personal and bespoke. But how are hotels using bespoke design to evoke a feeling of comfort while still offering high quality accommodation? They are turning to brands like Cheeky Chairs to create an individual interior style that breaks a few rules and delivers what people want from a modern hotel.

Bespoke furniture

Individuality is at the heart of any luxury property and one of the most successful ways of achieving this is through bespoke furniture. By including pieces that are made to order and designed to suit the space, boutique hotels are able to set themselves apart from the competition and create an ambience that’s all their own. For example, Cheeky Chairs produce stunningly crafted chairs and bar stools coupled with seriously comfortable seats upholstered in luxury designer fabrics for a look that’s completely unique and wonderfully comfortable. Each of the designs is bespoke and ties in with décor trends, such as their SS2020 Collection which comprises selected ikats, prints and woven designs. This balance of comfort with high quality materials and elegant design creates a truly artisanal appearance.

Breaking the rules with fabric

Hoteliers are increasingly seeking ways to find a balance between furniture and fixtures that match the standards expected of the industry while still providing a personal touch for a residential feel. Some of the ways they’re achieving this is through finer details like fabric choices. For example, opting for carpets and plush rugs over cold hardwood flooring is one way of softening the look and feel of a room. Woven tapestries, upholstered furniture with luxury fabrics, and scatter cushions or throws on the bed are all ways of playing with fabric and doing the unexpected, both with the choice of fabric and the colours used.  Fabric serves as a great way of creating a warmer space that puts an end to the clinical, austere hotels of years gone by. It is also about breaking some rules! Cheeky Chairs work with leading names like Kit Kemp of Firmdale fame who is no stranger to bending and outright breaking stayed interior design rules when it comes to tone, texture and more. Hotels are now finding that pushing away from middle of the road design is liberating them and creating unique spaces people love.

Clashing colours

Many hotels put function above all else, leading to an overly formal interior. But the popularity of truly bespoke interiors and unique styles has shown, people are favouring informal and cosy spaces where they can truly relax over awkward formality that feels cold, detached and frankly boring. Blending colours and textures is a great way of creating that desirable carefree vibe that still evokes a level of luxury typically reserved for high-end hotels. By breaking the rules with fabric and colour and embracing texture, you can create a space that gives customers a memorable sensory experience. Layering colours and clashing fabrics both play a part in the Cheeky Chair raison d’etre and that of many boutique luxury hotels like the Pig Group and more.

More and more interior designers, producers and manufacturers are creating relationships with hotels that are looking to push away from the traditional path and Cheeky Chairs are leading the charge when it comes to pairing stunning fabrics with comfortable chairs for beautiful boutique hotels!

Cheeky Chairs is a boutique collection of beautifully crafted wood framed chairs and bar stools that have naturally soft seats upholstered in luxury fabrics. Each Cheeky Chair is made to order and a unique combination of model, designer fabric and colour to create a truly original statement piece.

The brand’s sustainably sourced frames are carefully selected for their design and quality; each seat is meticulously upholstered using natural materials for supreme comfort; its designer fabrics are of the highest quality.

The company offers an array of colour and luxury fabric combinations but will also work with customers’ own fabric selection and Cheeky Chairs’ specialist polishing team can create any finish to match a chosen interior.

Cheeky Chairs is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here. And, if you are interested in also benefitting from this three-month editorial package, please email Katy Phillips by clicking here.

Brintons archive helps transform Queen Victoria’s rooms at Kensington Palace

730 565 Hamish Kilburn
Brintons archive helps transform Queen Victoria’s rooms at Kensington Palace

Recommended Supplier Brintons, which was awarded the Royal Warrant at the beginning of Queen Elizabeth II’s reign in 1958, was involved in helping to transform the rooms in Kensington Palace…

Childhood home of Queen Victoria and home to young royals for over 300 years, Kensington Palace is now a building of two halves, with the parts open to the public cared for by Historic Royal Palaces, an independent charity.

On May 24 1819 at Kensington Palace, Queen Victoria was born. On 24th May 2019, her 200th birthday, the home of her youth re-opened to visitors after a major makeover in the form of a new semi-permanent display called ‘Victoria: A Royal Childhood.’ As part of the work to recreate the rooms where Victoria grew up, Historic Royal Palaces curators carried out extensive research into the decorative schemes she would have known as a child.

Brintons worked with the curators at Historic Royal Places, to create bespoke period carpets for the rooms where Victoria was born and raised at Kensington Palace.

It started with a trip to Brintons archive, which holds patterns from as early as 1790, the curators worked with Brintons Archivist Yvonne Smith to select original hand painted designs from the Georgian era. Historic Royal Palaces required designs that were authentic to the period when Victoria would have lived in the Palace and so Brintons was an obvious choice for this very special project. Brintons Creative Designer Kay Jones subsequently worked on a detailed specification to prepare the designs for manufacture. To meet the demands of a busy location, a high performance Brintons axminster carpet with a complex wove and locked yarn that creates a strong, integrated three dimensional structure was selected.

“Taking the rooms back to their 1820s decorative scheme was crucial to Historic Royal Palaces’ ambition to give visitors a real sense of what life looked like at Kensington Palace for Princess Victoria,” said Caterina Berni, Interpretation Manager, Historic Royal Palaces. “Brintons’ archival patterned carpets were ideal to help recreate the style and feel of these regency interiors, and along with the curtain textiles, wallpapers and room colours, definitely surprise visitors who are not expecting such a feast of colour, texture and pattern.”

Brintons own one of the world’s largest commercial design archives and historical pattern libraries in the industry, restored and preserved by their dedicated Archivist. The archive library is a facility unique to Brintons and is an invaluable resource to designers, conservators, decorators and contractors worldwide.

Utopia Projects is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email  Katy Phillips by clicking here.

Main image credit: Brintons