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Wallcovering

Part 48: Creating meaningful signage & surfaces

730 565 Hamish Kilburn

GTHD

A GUIDE TO HOTEL DESIGN PT 48:
CREATING MEANINGFUL SIGNAGE & SURFACES

Signbox explores how designers and hoteliers can cc cover all bases when it comes to signage and surfaces in order to help create the perfect guest experience…

It may start with the ease of reservation, the first impression or the receptionists’ welcome, but there’s no doubt what happens next is critical when it comes to creating a hotel guest experience that’s memorable for all the right reasons.

First and foremost, interaction is everything – not just the meet and greet and relationship with the concierge, but the way guests connect with and relate to their surroundings. It has to go deeper than décor – it has to be functional, informative, exciting, versatile and carry a consistent corporate identity.

Signbox has all these bases covered with an incredible range of digitally printed hotel wallcovering solutions and environmental graphics solutions that embrace a wide range of materials, from glass and metallics to printed vinyl and tick all the boxes when it comes to giving the guest the experience they’ll be writing home about.

Exciting digitally printed wallpaper

This is where digital hotel wallcoverings really get exciting! Digitally printed wallcoverings are an innovative display solution that combine eye-catching scenes with inspired mood setting and practical hotel signage and messaging. Regardless of the size of the space or its function, Signbox digitally printed wallpapers offer a uniquely ingenious twist for traditional hotel interiors.

Signbox’s digitally printed wallpaper and wallcoverings incorporate photographs, logos, typography, symbols, corporate imagery and logos to create fresh and exciting hotel areas that make every space work harder for its guests and breathe new life into areas that might otherwise have been underutilised or tired.

The applications for digitally printed wallpaper are as endless as the designs themselves. Within corporate guest areas, bold, dynamic digitally printed, large format supergraphics serve to motivate and inspire performance while, back in the heart of the hotel, they create powerful aesthetic backdrops that can be as easy on the eye as they are conceptually groundbreaking, depending on the purpose of the space.

Each digitally printed wallcovering is digitally inkjet printed at Signbox’s vast Egham manufacturing base onto Digimura 2.1 material, which is fire rated to EN13501 and is EN15102 wallcovering compliant. All conform to Signbox’s award-winning benchmarked standards of quality and best practice and all offer remarkable customised wallcovering options.

Go interactive with digital signage surfaces

Hotel guests who feel able and compelled to interact with their environments are likely to score their experience more highly if they can access personalised hotel messaging intuitively.

Signbox has a range of digital signage solutions for hotel environments that make light work of displaying announcements, wayfinding messages, alerts and live data and media streams to keep everyone informed and interacting. Corporate hotel guests will love this real-time multimedia content platform of choice with its seamless presentation and communications tools that work effortlessly across business centres, meeting rooms, conference areas and lounges.

Other guests will enjoy interacting with touch screen display technologies that help speed up the check in process, find their way around the hotel, select dining menus, discover events and on-site facilities as well as serving as invaluable emergency alert systems.

Signbox’s digital signage surfaces include its stunning Displayhub display solution that incorporates interactive HD LED touchscreen displays within a full-length glass fascia with NFC (near field communication) options. At the other end of the interactive digital signage scale you’ll find vast video walls with tiled LCD panels, LED tiles or laser rear projection cube systems. These offer unrivalled bespoke digital display options that not only transform the hotel interior space, but demand attention for guests keen to stay in touch with customised content and information, hotel branded advertisements and broadcast media.

Wallcoverings with a touch of glass 

For areas that demand privacy, safety or security screening or a more customised, bespoke branded wallcovering solution, glass manifestation answers the call. With the capability to transform the look and feel of a hotel area, from receptions and lobbies to corporate hotel spaces, Signbox’s 3M glass manifestation films can be customised to suit a hotel brand identity scheme at a fraction of the cost of tradition bespoke digital printed glazing film and wallcovering methods.

Flexible hotel display wallcoverings  

When it comes to hotel promotions, corporate events or simply when the message or theme needs to change to keep the look fresh, it’s time to think outside the box. Signbox’s Teslaflex system is an ingenious printed ferrous film with a high-grade magnetic base and self-adhesive backing to display photographic-quality graphics. This superb hotel display wallcovering solution is ultra-lightweight and quick and easy to apply and is perfect for short-term guest messages or hotel campaigns.

a colourful abstract art wallcovering

Image caption: Digitally printed wallcovering combination | Image credit: Signbox

Other display wallcoverings include digital canvas art – digital canvas prints that can be inkjet printed to cover any space or environment with a bespoke wallcovering approach for spaces that take account of hotel branding and the physical and practical form of each area. Then there’s Signbox’s engineered Kube framing display solution. It’s a lightweight frame and tension fabric system that can be printed in sizes from 25cm2 to 3m x 10m supersize and is designed to add an ultra-cool touch to a hotel interior.

Never underestimate the power of environmental graphics

This is just a collection of Signbox’s wider bespoke wallcovering solutions that fall under the signage category of ‘environmental graphics’. Indeed, so vital is this concept that EG, the name behind Signbox’s renowned digital print division, is today the most popular choice when hotel and hospitality, corporate workplace and retail sector signage strategy.

You can explore the entire EG collection of groundbreaking digitally printed wallcoverings, digital wallpaper graphics, supergraphics and bespoke digitally printed wallcovering solutions by viewing the EG brochure.

Why all the signs should point to a perfect guest experience

It’s easy to see how next generation digitally printed wallcoverings, digitally printed supergraphics, customised digital wallcoverings and bespoke wallcovering solutions can quite literally transform the hotel space. But more than that is the power of a custom digital wallcovering – whether digitally printed wallpaper or bespoke display wallcovering, digitally printed supergraphic or large format video wall – to transform the hotel guest experience into a personal, interactive and enriching journey that inspires repeat bookings and loyalty to the hotel brand.

Signbox is one of our recommended suppliers. To keep up to date with their news, click here. And, if you are interested in becoming one of our recommended suppliers, please email  Katy Phillips by clicking here.

Main image caption: Large format digitally printed display for reception space | Image credit: Signbox