2024

    infinity pool and city skyline in ultra luxury hotel

    Part 92: the rise of ultra luxury hotels

     1024 640 Guest Author
    By:
    0

    James Breaks, Associate Director of Design at the rpa:group, discusses the nature and expectation of luxury changes, and how this is shaping the design details in the ultra luxury hotel…

    Guide to Hotel Design

    The UK hospitality industry has been seeing an increase in middle class consumers from countries such as China and India, which have been boosting profits, but there is another market that is emerging in increasing numbers and for some hoteliers it is worth tapping into – the ultra wealthy traveller. These high-net-worth-individuals have the money to spend at the very top end of the scale, but in return, they will expect the very best.

    pinks and greens in luxury hotel lobby

    Image credit: rpa:group

    Although meeting the demands of this type of traveller requires considerable preparation and investment, we are seeing an increase in ultra hotel brands because there is an opportunity for significant profits to be made. The industry has seen a 447% increase in rooms in the last half-century, and in 2023 there were about 197,000 ultra-luxury hotel rooms worldwide. However, demand continues to outstrip supply, with some predicting that a further 46,000 rooms will open in the next decade.

    This increase results in a ripple effect for ‘standard’ luxury and below – the nature and expectation of luxury changes, being driven at the very top end, which is promoting growth and an increase in NOI (net operating income) across the entire sector.

    grey and white luxury hotel bedroom

    Image credit: rpa:group

    Catering for this market is a careful commercial balance of understanding customer’s needs and the confident application of a concept. The nature of ultra-luxury is not an exponential upgrading of existing materials or location, in that creative development is a holistic consideration of all design elements and amplification of the most resonant themes, to create unique exclusivity.

    Once the concept is identified, the primary operational factor is its frictionless implementation and a total seamlessness of execution that exceeds expectations – a service that appears almost pre-cognitive of the customers desires. Every part of the customer journey, as with all commercial design, needs to inspire joy and wonder to all the senses, to endure and generate loyalty.

    Location
    The role of location can be central to concept or be developed in response. Coastal and natural reserve hotels for example, create an extrovert connection with the ocean and landscape. Ultra-luxury expertly frames and delivers the method that customers want to interact with it. But location also extends beyond a place to sleep and a view.

    aerial view of luxurious swimming pool in tropical location

    Image credit: rpa:group

    Physical location and its relationship with the overarching concept are key to understanding the entire brief. A location could be an escape from attention, a place for wellbeing or the ultimate party venue irrespective of geography. Clear concept direction at the outset allows key deliverables to be defined and then exceeded in a focused and coherent way. A hosting-suite in Manhattan’s Tribeca makes absolute sense for its location, but so does a wellbeing retreat concept, complementing the area’s high social profile – the treatment of both requiring very individual requirements from the outset.

    Flexibility of design is an operational must-have, but never at the expense of authentic implementation. In an atmosphere of increased expectation, nothing less than complete dedication to concept is acceptable.

    The devil is in the detail
    Ultra-luxury identifies itself through its polar differences. Extreme discretion and privacy can oppose high-profile appearances. Quality of finish and materials needs to be congruent and flawless but visibly striking. Overfamiliarity and forensically personalised service can undermine a sense of professionalism and the human touch.

    The only solution is to ensure the element or process sits clearly within the concept that the customer is buying-in to. An expertly curated experience, consistently applied, provides a baseline from which the operator can spontaneously enhance the experience, when required to deliver additional surprise and joy.

    Whether for a value-offer or for ultra luxury, fundamental human psychology is in constant play, so visibly flawed or soiled surfaces trigger immediate and amplified feelings of dissatisfaction. Loud noises are intimidating, as are crowded spaces in whichever setting, so these potential pain-points need to be skilfully resolved.

    Delivering authenticity and experiences
    Good commercial hotel design responds beyond outstanding operational delivery. It recognises the temporary transfer of an individual’s most intimate personal spaces to a new location and integrates human interaction, to create an experience that generates physical and metal comfort, before exponentially exceeding expectations.

    Human interaction is also essential – great hotel ambassadors, from door-people to room maintenance staff, create a vital human connection that delivers both directly and indirectly.

    Main image credit: rpa:group

    seating booth in basement bar by Black Ivy Design

    Part 91: Shaking up F&B spaces with narrative-driven design

     1024 640 Guest Author
    By:
    0

    Leanne Armstrong, Founder of Black Ivy Design, highlights how on two contrasting F&B projects – one 19th century speakeasy and one tavern inside a football club – she blends history, creativity and storytelling to transform these spaces into immersive and unforgettable experiences…

    Guide to Hotel Design

    In an industry where design works as hard as the mouth-watering menus, designing a restaurant or a bar is more than mere aesthetics. From concept to completion, the design of any F&B area intended to evoke an experience becomes a powerful narrative, weaving together ambiance and identity, making each space not just stand out, but truly resonate with a unique and unforgettable character.

    basement bar booth with dark floral wallpaper, red velvet chairs and low lighting from table lamp

    Image credit: Black Ivy Design

    Designing hospitality spaces is a rewarding challenge, but when it comes to F&B venues, designers must push their and their clients’ boundaries of creativity even further, crafting environments that are not only fresh and surprising but also deeply aligned with the brand’s identity. Some might argue, however, that these spaces are more than just extensions of the hotel –they are dynamic canvases that add new, tangible layers to the guest experience, standing alone in some cases as vibrant, independent attractions within the broader hospitality landscape.

    While every project will require a fresh perspective, the inquisitive approach from the designer – to delve into the fabric of the building – should never be toned down. In the initial concept stage, the goal is to understand the client and their customers – no amount of technology will ever change that. Extensive market research, the deeper the better, helps to paint a picture of the client’s target market so we can create a space that feels both familiar but also exciting.

    red curtain, art and circular lighting in basement bar

    Image credit: Black Ivy Design

    The design principles of storytelling

    A narrative-driven approach to design enables us to subconsciously guide the guest and create a cohesive brand experience that is both familiar and unexpected in all the right areas. When design is driven by a story, the process of connecting with the ideal target customer becomes much more seamless. The principles of a good story include recognisable elements such as the narrative arc, punctuated by plot twists that keeps the space engaging. Design works in very much the same way.

    History, art, fashion, architecture and local culture feed the narrative, allowing you to connect with your audience on common ground. Familiar zones are broken up by unexpected design elements that serve as the plot twist, allowing customers to feel like they have ‘discovered’ something.

    dhillons spire bar blue tiled bar front

    Image credit: Visually Rich

    Celebrating original architectural features

    For projects like Hush, a contemporary speakeasy set in the historic Victoria Colonnade in Leamington Spa, Warwickshire, Black Ivy Design were set the brief to seamlessly blend the building’s rich heritage with modern design elements.

    Our design philosophy was driven by a deep respect for the historical significance of the 19th century architecture. We retained the charming brick archways and low ceilings of the original basement space, using these architectural features as a foundation for our design. The preservation of these elements maintains the building’s historic integrity while providing a unique backdrop for the modern bar. While we were inspired by the classic speakeasy, we wanted to play with the juxtaposition of vintage and contemporary elements to give Hush its own identity in Warwickshire’s hospitality scene.

    Layers in lighting

    Throughout projects that have such a rich history, selecting the right materials and design elements can sometimes feel limiting and, at times, intimidating. Lighting can therefore be a nuanced way to subtly create layers in not only the design, but also the overall hospitality experience. Inside Hush, for example, we utilised light to enhance the atmosphere and accentuate key features.

    Instead of traditional ceiling lights, we employed a combination of uplights, wall sconces and concealed strip lighting. This simple yet effective technique creates a multi-layered effect, adding dimension and warmth to the space.

    In the intimate nooks and seating areas, we opted for subtle, focused lighting to create cosy, inviting spots, while using art deco-inspired fabrics and wall coverings to contrast and highlight these areas. Additionally, we chose deep, rich colours and tactile textures to add further depth and sophistication. This meticulous attention to lighting design amplifies the overall experience, making each corner of the bar unique and inviting. The strategic placement of lighting also frames and highlights the artwork, making it a focal point of the interior design. By doing so, the lighting enhances the narrative of the space, guiding patrons through a visual and experiential journey.

    mirrors, table lighting and architectural lighting in basement bar design by Black Ivy Design

    Image credit: Black Ivy Design

    Art not just for art’s sake

    Art was a significant component of our design for Hush, adding a personal and local touch to the bar, but also to add to the locality of the design scheme and project. We commissioned a local artist to create bespoke pieces specifically for our space, inspired by the Prohibition era. These artworks not only add visual intrigue but also reflect the cultural heritage of the speakeasy.

    As with all touchpoints when creating spaces in hospitality, the artwork has to share the same design language as other elements in and around the room. Sometimes it will be the ‘hero’ – other times, it will be added layer that helps create a sense of place. To ensure the artwork remained the centrepiece, which was important for Hush, we used plain fabrics throughout the bar. This deliberate choice allows the art to perform, framed perfectly by our sophisticated lighting. Additionally, we meticulously illuminated a beautiful chenille fabric mural, which added a luxurious texture and richness to the space, complementing the overall aesthetic.

    We designed Hush with the comfort and enjoyment of the guest in mind. We deliberately specified plush, ergonomic seating to encourage guests to relax and linger, a direction from the client from the beginning. This focus on comfort is intended to create a welcoming atmosphere where people can create lasting memories and increase dwell time. By combining historical charm with modern comforts, we have created a space where patrons feel both transported and at ease.

    leather seating and a gallery wall in Sky Blue Tavern

    Image credit: Visually Rich

    Functionality in design

    Alongside the customer experience, it’s also essential to consider how staff will operate in the space – what’s the point of having a beautiful restaurant if the staff can’t manoeuvre themselves around it? For the customer experience to be unparalleled, the staff need to have the space to do their best work.

    Zoning is one of the most effective ways to create a cohesive and logical experience for the customer, and this can be achieved using repetition in design elements. Slight variations in these repetitive elements helps to keep things unexpected and surprising, so the customer always feels like they have something new to discover.

    seating booth with sport images and astro turf in sky blue tavern

    Image credit: Visually Rich

    An element of surprise

    Designing for the hospitality sector presents a unique challenge. How do we overcome the sense of ‘been there, done that’? The pursuit to create something ‘on trend’ or familiar can lead to boring, repetitive and diluted design notes. This is where attention to detail in the finishing touches can help to subvert expectations.

    The power of surprise in design is essential for bar spaces. This can be achieved using smaller design elements that draw the eye and connect with the wider narrative. In designing the Sky Blue Tavern for Coventry City FC fans, the studio introduced recognisable elements from the stadium to help create a sense of belonging for the customers.

    Unexpected design choices such as astroturf, raw steel, exposed brick and stadium seating are familiar to the guests but unexpected in their placement. In this project, nostalgia was an important part of the design, with iconic signs and beloved footballers taking fans back to the ‘glory days’.

    And finally, the use of zoning allows customers to traverse the space in search of their ideal setting; whether that is a cosy booth with their own TV, or communal benches that unite fans in their shared interests.

    The power of powder rooms

    Designing the toilet in any bar or restaurant has become a significant and vital aspect of the overall design, particularly in hospitality. It’s an area where we can break the rules in pursuit of being creative and, without sacrificing functionality, think outside the box. There is no longer a tolerance among guests to accept toilets as ‘facilities’, they are an extension of the overall brand and design narrative and a great area to let creativity go wild. However, it is also a place where the design language between the two areas can meet.

    In the women’s toilets at Hush, for example, we used a deep-red colour scheme cohesive with the main bar areas, complemented by more red and pink tones. We also included an art deco mural painted on the ceiling and top third of the wall, by another local artist weaving in the speakeasy theme to the space. Backlit full-length mirrors and perfectly lit vanity mirrors added an apt touch of glamour, making the space both functional and visually appealing.

    Designing bars and restaurants is not just about creating a visually appealing space; it’s about crafting an experience that aligns with the brand’s identity and resonates with the customer on a deeper level. More than anything though, it’s about listening to the building and adding in elements that feel right.

    From the meticulous preservation of historical elements to the innovative use of lighting and art, each design choice plays a pivotal role in telling a compelling story. By embracing both familiarity and elements of surprise, designers can create spaces that feel fresh, engaging, and – above all – memorable so that they return.

    Main image credit: Black Ivy Design

    stone pool surround with orange cushion and view across the hills

    Part 90: the art of transformative hospitality

     1024 640 Guest Author
    By:
    0

    Lucy Goddard of NCstudio discusses the power of Transformative Hospitality and it’s central role in informing a design process to positively impact guest experience… 

    Guide to Hotel Design

    The days of cookie-cutter hospitality are over. Welcome to a realm where every encounter presents an opportunity for profound transformation. Enter the world of transformative hospitality, where the boundaries between service and soulful connection blur, and guests are not merely passive visitors but voyagers on a journey of self-discovery. NCstudio are dedicated to creating resonant hospitality experiences, which connect, inspire and restore. 
Earlier this month, Studio Founder Lucy Goddard visited Hotel Corazón in Mallorca and dissected the power of transformative hospitality at this inspiring holistic resort.

    Lucy Goddard Founder NCstudio interior design and branding studio

    Image credit: NCstudio

    At its core, transformative hospitality is a symphony of empathy, understanding, and bespoke experiences tailored to the unique desire of each guest. It’s about delving deep into the psyche of travellers, unravelling their dreams, and weaving them into the very fabric of their stay. Here, emotional resonance reigns supreme. From the moment guests cross the threshold they’re enveloped in an embrace of genuine human connection. The team behind the scenes are not simply staff; they are storytellers, orchestrating narratives that linger on, long after check-out.

    But transformative hospitality is more than just a fleeting moment of luxury; it is a catalyst for personal evolution. Through curated experiences that transcend the mundane, guests are invited to embark on a journey of self-discovery, where each encounter becomes a stepping stone towards growth and enlightenment. This doesn’t stop at the hotel’s doorstep. Transformative hospitality extends its embrace to the surrounding community, championing local artisans, nurturing sustainable practices, and sowing seeds of positive change wherever it goes.

    natural colours and textures in guestroom at Hotel Corazon

    Image credit: Hotel Corazon

    At its essence, transformative hospitality is a holistic embrace of the human spirit. It’s about nurturing not just the body, but the mind, the soul, and the senses; creating an environment where guests are free to explore, to evolve, and to connect with the world around them in ways that they never thought possible. Earlier this month, we visited Hotel Corazón in Mallorca and dissected the power of transformative hospitality at this incredible holistic resort.

    Nestled amidst the sun-kissed shores and azure waters of Mallorca lies a secret oasis waiting to be explored by discerning travellers seeking an escape from the ordinary; a concept that defies convention and ignites the imagination. Welcome to Hotel Corazón – a multifaceted hotel concept that seamlessly blends the realms of hospitality, artistry, and nature into an unparalleled experience, beckoning creatives and wanderers alike to embark on a journey of discovery. The 15-room finca, farm, and restaurant wasn’t just a place to stay, it was a destination in its own right. Crafted with love and passion by visionary creators, photographer Kate Bellm and artist Edgar Lopez, alongside Deià based design studio Moredesign, this sanctuary pulsates with a raw, untamed energy that sparks inspiration at every turn. Pure magic.

    Step into a world where barefoot luxury dances hand in hand with unbridled authenticity. Hotel Corazón isn’t just a place to rest your head, it’s a sanctuary for the soul, and from the moment you enter into the lobby, you are enveloped in an atmosphere of understated glamour and refined aesthetics. Curated interiors with an eclectic blend of vintage charm and island craft set the stage for a truly unforgettable experience. Prepare to be transported to a realm where a wild spirit intertwines with luxury. But what truly sets Hotel Corazón apart was its unwavering commitment to storytelling and curation. From the meticulously crafted narrative that guided every aspect of the guest experience to the carefully curated content that sparks curiosity and wonder, every moment spent here was imbued with a sense of purpose and meaning. Here, there were no rules. The art of hospitality was elevated to new heights.

    morning light on orange sofa with book and coffee at The Rigg End

    Image credit: NCstudio

    Looking closer to home NCstudio presents a recent small scale hospitality scheme in the Yorkshire Dales; The Old Dairy. Surrounded by open fields, woodlands and unrivalled views, the scheme provided an extraordinary blend of nature’s serenity and captivating historic allure. A large stone barn conversation was transformed into five bedroom concept with entertainment at the heart, creating a space to reconnect with friends and a base from which to retreat around a roaring fire under big skies. The movement around slow and regenerative hospitality, a follow on from the slow food movement presents us with new opportunities to design spaces focussed on wellbeing, craftmanship and to embrace the locale.

    bedside light, linen and art in The Rigg End

    Image credit: NCstudio

    Our palette was inspired by the landscape with muted greens, earthy umbers and inky blues to reflect the views outside ensuring that guests felt a sense of connection and place. Activations focussed around local food, foraging and outdoor pursuits were encouraged, as well as exploration of the local rural setting and it’s characterful goats and livestock. Every stay intended to be a pilgrimage to the heart of creativity and nature.

    Main image credit: Hotel Corazon

    comfortable fireside seating in Homestead resort by EDGEiD

    Part 89: designing ‘third places’

     1024 640 Pauline Brettell
    By:
    0

    Kari Bennett, the visionary CEO and Founder of the design firm EDGEiD, talks us through the importance of creating community to create truly liveable hospitality destinations…

    Guide to Hotel Design

    Shared experiences often begin with shared spaces. As a designer, I strongly believe that third places are immensely important in helping us to build stronger communities, improve collaboration, and cultivate meaningful connections. Below are three key ideas that guide us at EDGEiD on how best to create inviting third places through thoughtful design.

    Consider Your Community

    A third place is intended to be a gathering point outside of the home and workplace. It is an environment meant for relaxation and engagement with others. As I reflect on central gathering points I reminisce fondly over my time in Italy and their lively Piazzas. These Piazzas are nestled amidst the vibrant energy and bustling activity of a city. They are the heart and soul of the community and offer a shared space for people from all walks of life to converge. Piazzas transcend barriers of age, ethnicity, and background.

    As a designer, we should aim to bring heart and soul into the third places we design. The best way to do this is to consider the wants and needs of those who will be using these spaces. We must invite community members to participate in the design process. By opening a dialogue with the community designers, architects, and planners can ensure that their creations reflect the unique needs, values, and cultural heritage of the people they serve. Incorporate art, décor, and design elements that reflect the local community and its values. This can help foster a sense of ownership and pride among users. Community involvement leads to more inclusive and sustainable outcomes. This is the best way to craft a third space that hums with a familiar and inviting tune.

    restaurant and kitchen space in homestead resort Utah

    Image credit: EDGEiD

    Craft for Collaboration

    Our third spaces should be community hubs that foster collaboration. Collaboration is the spark of life. Much like moths drawn to a flame, we gravitate towards environments that resonate with our collective humanity, where creative energies are ignited, and collaboration flourishes. Our surroundings serve as a wellspring of inspiration. When we find ourselves in environments that are truly special and captivating, our creative energies burst, and our potential for inspiration knows no bounds. Vibrant and stimulating surroundings encourage open dialogue, experimentation, and the exploration of diverse ideas. Such environments nurture authentic connections, fostering a culture of trust and mutual support among collaborators. Conversely, uninspiring environments may stifle collaboration, hindering the potential for innovation.

    To design with collaboration in mind we must first consider the architectural layout. Openness in design can encourage spontaneous interactions and allow people to move around comfortably. Additionally, providing flexible furniture arrangements and varied seating options allows people to accommodate different group sizes and activities.

    chairs and cushions in front of shelving display and tv in common space of hotel

    Image credit: EDGEiD

    Integrating digital technologies and interactive tools into the built environment can further enhance collaboration by enabling real-time communication and collaboration among remote teams.

    Most importantly, is designing a space people feel comfortable in. Incorporate elements of biophilic design, such as natural light, greenery and organic shapes. Plants and natural lighting help to create a refreshing environment that can boost creativity and promote feelings of calm and tranquility. Additionally, choose colours and décor that promote a sense of openness, warmth, and inspiration. Vibrant and stimulating surroundings encourage open dialogue.

    tented hotel guestroom

    Image credit: EDGEiD

    Nurture Connection

    As an adult juggling work, family, hobbies and the everyday hustle, I find myself immersed in a world brimming with limitless A.I. potential and experiences that sometimes prioritise efficiency over genuine human connection. In this rapidly evolving landscape, the mantra seems to be ‘faster, not better’. Yet amidst the clamour for speed, there’s an undeniable yearning for authenticity, for something tangible and real.

    Automated phone calls and self-checkout systems may streamline tasks, but they lack the warmth and empathy of human interaction. We crave meaningful connections, the simple gesture of someone asking about our day, the opportunity to engage with new faces and share experiences. During a time where connecting with others is becoming more and more difficult, third places are essential. These spaces are the heart and soul of design. Crafting the soul of a space entails caring deeply about the entirety of the experience, not just isolated elements. It resides in the meticulous attention to detail, woven seamlessly into every facet.

    hotel lobby corner seating with art and decorative details

    Image credit: EDGEiD

    These spaces ultimately must cultivate connection. As designers it is paramount that these shared spaces are neutral ground and welcoming to individuals from all backgrounds. Design the space to be accessible to everyone including those with physical disabilities. This type of environment can encourage sharing of different perspectives and foster a sense of belonging, understanding and mutual respect among community members. If possible, include a café or snack area. Food and drinks are natural conversation starters and can make the space feel more welcoming and communal. Prioritize interaction within the space before its official opening, allowing for adjustments to be made based on user feedback and observation.

    hotel public area with seating, plants and art

    Image credit: EDGEiD

    At EDGEiD, we conceive spaces that reflect our very essence. These environments serve as an extension of our identity, evoking a tangible sense of belonging. Through design, we strive to encapsulate this essence, allowing others to share in its resonance. We aim not only for visitors to perceive spaces as we envision them but to also feel the profound connection etched into their very fabric.

    The hallmark of success lies in designing spaces that facilitate connection for people, embracing diversity, creating tangible experiences that engage all senses. Public spaces serve as vibrant hubs that symbolise the heart and soul of a community, fostering inclusivity and unity. Collaboration thrives in environments that inspire creativity and authentic connections, highlighting the crucial role of surroundings in shaping collaborative efforts. Finally, amidst the fast-paced world prioritising efficiency, there is a resounding call for authentic human connection, reminding us of the profound impact of genuine interactions in our lives. By prioritising community, embracing collaboration, and fostering genuine connections, we can create spaces that resonate with people’s identities and foster a sense of belonging, enriching the human experience.

    Main image credit: EDGEiD

    bathroom with white freestanding bath and crosswater mirror and lights

    Part 88: shifting expectations and hotel bathroom design

     1024 640 Pauline Brettell
    By:
    0

    Tom Burdon, Director of Specification Sales & Projects at Bathroom Brands Group throws the focus on the shifting shapes and expectations in the hotel bathroom, along with some Crosswater design solutions…

    Guide to Hotel Design

    As hotel bathroom expectations evolve, the impact of design enhancing guest experience is not to be underestimated. Bathroom Brands Group works closely with hotels to specify products, putting luxury at the forefront of every project. More than simply functional spaces, hotel bathrooms are increasingly expected to be sanctuaries where guests can enjoy a relaxing experience and elevated escapism, and both boutique and brand hotels are seamlessly merging wellness and practicality in these spaces.

    Tom Burdon Bathroom Brands Group

    Image credit: Bathroom Brands Group

    Blurring the boundaries between luxury design and functionality has become a feature of contemporary bathroom design and it’s important to strike a balance between creating a bathroom that is visually impactful yet practical. Guest expectations on both a design and experiential level are becoming more and more, so hotel designers are pushing the boundaries. Seamlessly blending luxurious materials, sophisticated fixtures, and innovative features, designers are striving to create spaces that inspire guests and encourage interaction, while serving practical needs. Achieving this delicate balance is crucial in ensuring that guests feel indulged from the moment they step into the bathroom. When we work on specifications for luxury hotels, as with recent Ennismore, Montcalm, Hilton and Gotham openings, we strive to meet practical requirements while offering inspiration, as hotel bathroom projects are open to design innovation and consideration.

    patterned floor tiles below double vanity with round mirrors and lights from Crosswater

    Image credit: Crosswater

    Should we be injecting more personality into hotel bathroom designs? Absolutely. Hotel bathrooms offer the perfect opportunity to inject character and personality and push the boundaries of design. Embracing bold colours, distinctive textures, and unique materials can transform a functional necessity into a memorable part of the guest experience. Furniture and basins in an extensive colour palette, from pastel tones to chic earthy hues, the options are endless, allowing each hotel to showcase its distinct style.

    Form and function find equal balance with bathroom lighting that significantly impacts the overall ambience, functionality, and aesthetics of a hotel bathroom and elevates a guest’s sensory experience. When creating a spa-like haven, soft warm lighting is essential to create the right atmosphere. Thoughtfully designed lighting is being used more and more to accentuate luxury design features in hotel bathrooms, such as textured furniture and brassware. It can be used to cleverly draw attention to the finer details that define the space, rather than simply being a practical solution.

    moss green mottled shower and bathroom floor with pebble shaped illuminated mirror

    Image credit: Crosswater

    Illuminated mirrors are useful but can also be used to make a design statement. New Crosswater mirrors are available in various shape and size options so designers can choose mirrors that complement warm and cool metallic tones to match brassware and other accessories.

    The wellness trend for creating a spa-like hotel bathroom aesthetic is continuing to gain momentum and it’s here to stay. Beyond providing basic amenities, hotels are increasingly incorporating elements that promote relaxation and well-being, such as spacious showers with rainfall heads, luxurious baths, and ambient lighting, all becoming staples of modern bathroom design, promising a sense of tranquillity and serenity.

    Hotel designers are often looking to maximise space without sacrificing aesthetic appeal. Crosswater designs offer clever storage solutions and space-saving fixtures, ensuring hotel bathroom space is utilised effectively. Smart storage solutions and modular furniture, clever design touches and space-saving bathroom fittings – think wall-hung basins, vanity units, and toilets – work well in hotel bathrooms as they enable additional floor space, giving the illusion of a bigger room.

    Exclusive luxury and democratising design are both key elements in hotel bathroom design moving forward. Crosswater’s distinctive style for the next generation of bathroom design is characterised by meticulous design, high-performance materials and premium details. Offering luxury finishes, full bathroom solutions and an extensive range of colours – from brassware to furniture – our commitment to design helps hotel designers elevate the guest experience to new heights, leaving a lasting impression of an unforgettable experience.

    Bathroom Brands Group is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

    Main image credit: Bathroom Brands Group

    entrance to The Municipal with statement stretwork chandelier in the centre

    Part 87: harnessing the use of light for public areas

     1024 784 Pauline Brettell
    By:
    0

    Public spaces are the first areas guests are exposed to, so expectations need to be met from the outset to craft the desired emotional responses. We caught up with hospitality lighting experts Northern Lights to uncover what goes in to creating a successful lighting scheme for public spaces…

    Guide to Hotel Design

    When it comes to lighting requirements, every hotel is different. The lighting scheme needs to be expertly tailored to suit the hotel’s unique demands and architecture.

    lobby at Oatlands Park hotel with statement chandelier by Northern Lights

    Image caption: Oatlands Park Hotel | Image credit: Northern Lights

    A unique experience
    The hotel foyer or lobby instantly symbolises the level of quality the hotel sets out to deliver. Bespoke lighting is commissioned to set the tone and deliver a unique experience, incorporating exquisite materials such as glass, crystal and alabaster and often complex structures and shapes. Lobby lighting plays an integral part in reinforcing the hotel brand’s concept and appeal, and making guests feel instantly welcomed and positive about their stay. Buildings that benefit from vaulted ceilings and large open spaces can accommodate dramatic, large-scale lighting solutions that set the tone for a luxurious and unique experience.

    A bespoke statement light developed by Northern Lights turns the central pillar into an experiential focal point at Hilton London Croydon

    Image caption: Hilton London Croydon | Image credit: Northern Lights

    Maintaining the concept
    “Statement lighting within public areas provides an opportunity for the operator and designer to originate and realise designs which can harmonise with the aesthetic of the space. We’re able to help our clients achieve a level of consistency within such unique pieces through a variety of techniques,” explained Michael Jackson, Head of Design at Northern Lights.

    “We have an extensive catalogue of finishes and often create custom finishes to match other elements in the scheme. From hand-applied artisan patinas to matching to project-specific RAL colours, we have the ability to replicate colours and finishes in various materials,” continued Jackson. ” This enables a homogenous coordination of design elements across the interior scheme, allowing hotels to achieve brand consistency. This can also be achieved through material and shade selection, shapes, detailing and trims. These techniques enable designers to develop uniqueness throughout the lighting scheme whilst retaining a design approach that connects the different public area spaces.”

    natural light in central atrium of Municipal Liverpool

    Image caption: Municipal Liverpool | Image credit: Northern Lights

    Incorporate natural light
    Incorporating natural light sources into the overall lighting scheme requires careful attention to detail. How and where light spills into the different areas at different times of the day impacts how the rest of the lighting needs to be approached. Considering colour temperature and even distribution of all lighting sources allows control over how the spaces are perceived and used by guests throughout their stay.

    Adapting to multi-function layouts
    Rigid, defined spaces separating lobby, reception, bar and relaxing areas are evolving into more open, multi-functional spaces. Lighting controls allow hotel staff to adjust or set lighting to fit with the different uses at different times of day. For example, using cooler lighting and maximising natural daylight from skylights and windows is ideal for breakfast, where more intimate, warmer lighting can be used along with dimming controls later in the day to encourage guests to relax in the bar, restaurant or lounge areas.

    Corridors leading to the spa at Sopwell House

    Image caption: Sopwell House | Image credit: Michael Franke

    Hallway lighting
    Creating illuminated pathways promotes spatial awareness of the hotel as guests navigate through corridors that connect each part of the building. Wall lighting and lamps in these areas create a sense of comfort and connection. These spaces need to balance, providing enough light in darker hallways where no natural light is present, with aesthetic and emotional layers to maintain the overall ambience and feel of the hotel.

    Invest in quality
    Functionality must go together with visual appeal in every area of the hotel. Material choices and design integrity are equally as important as aesthetics when designing lighting for high-demand hospitality settings. Using robust, durable materials selected specifically for hotels will ensure longevity. Designs can be approached in a way that makes them easy to clean, maintain, and parts to be repaired or replaced; an important factor for hotel operators that can sometimes be overlooked.

    suspended square lighting design by Northern Lights above a table in the entrance to The Municipal

    Image caption: the Municipal | Image credit: Northern Lights

    Balance lighting functions
    Task lighting is essential for hotel staff to carry out functional tasks, such as the reception area, or reading corners for guests to relax. Task lighting is often associated with spotlights and other minimal functional lighting solutions. However desk lamps and hanging pendants with considered brightness levels can provide functionality with additional visual appeal. Ambient lighting provides the primary source of light for public spaces through a mixture of chandeliers, pendants and wall lights, adding depth, warmth and the core visual appeal. Accent lighting is used to draw focus to architectural details, décor and art pieces, celebrating beauty within. Layering of these lighting types and incorporating both diffused and directional solutions creates balanced, harmonious lighting scheme.

    Northern Lights is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

    Main image credit: Northern Lights